WHO IS PAUL D'AMBRA?
I FIX UNDER PERFORMING SITUATIONS
I am Paul D’Ambra, a hands-on marketing professional whose career started more than 20 years ago as the category merchandise manager working on the shop floor of the largest consumer electronics store in Australia. I’ve since motivated start-ups, business owners and re-energised six-figure corporate brands to deliver incredible marketing impact.
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A STRAIGHT SHOOTER WITH INTEGRITY
COLLEAGUES AND CLIENTS HAVE DESCRIBED ME AS;
Efficient, pragmatic, tenacious, passionate, insightful, creative, outside the box, enthusiastic, professional, organised, challenges the status quo, meticulous, analytical, focussed, determined, data and results driven.
I AM THE MENTOR YOU NEED TO BE YOUR GAME CHANGER
A marketing consultant with a 25 years experience
As a Leo/Virgo, I am a natural-born leader. Leo is a straightforward zodiac sign, so you will never have to guess what I am thinking or feeling; I will just come right out and tell you. Whilst Virgos have a very analytical, hard-working, practical nature. I scrutinise things to the smallest detail, and have a very methodical approach to how I work.
I started my working life as a paperboy at just 8 years old and developed my marketing career from working on a retail shop floor to managing marcom teams across Asia Pacific in senior leadership roles. I have a 25+ year history of delivering marketing impact for local and high-profile brands including Logitech, Lotus Cars, Hewlett Packard, Dick Smith, Domayne & Harvey Norman.
My broad experience has been spent in job functions in wholesale, distribution, product management, brand development as well as product marketing with exposure to local and international brands such Apple, Panasonic, Sony, Samsung, LG and many others.
WHY WILL I CARE ABOUT YOUR BUSINESS?
I bridge the sales & marketing gaps
Running a business has its challenges but is rewarding at the same time. All you need is the right guidance and support to help you achieve exactly what you desire, and I can do that for you. With my straight up approach, I will fine tune the nitty gritty details and raise your game, push your limits, and make you accountable for your success.
My no nonsense approach helps clients accomplish their business goals without all the fluff. Whether you are a start-up or existing business, you may find yourself stuck and unsure how to execute to achieve your goals. Is your business in need of an overhaul? Maybe you need help managing workflows? Are you struggling to understand the value of your business and the direction it needs to grow & flourish? I can solve that for you
I bridge the gaps where marketing, sales, branding and the latest digital marketing platforms intersect. As a business owner it means every time I consider a marketing activity I am focussed on delivering a commercially sensible outcome.
My marketing experience has come from working in situations that required sales, profit and market share growth with a focus on delivering revenue targets.
My goal is to help you reach your goals! It’s a win-win partnership. A no brainer really. Sometimes, you just need a fresh set of eyes to steer your business ahead of the competition..
The difference has been huge best of all he shows us proof of the results and pushes us to get more results..."
I would highly recommend Paul D'Ambra for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner..."
Paul's understanding of marketing, both traditional and social was extremely beneficial..."
The attributes that I have stood by
Being completely transparent in my business dealings has helped deliver regular success. I believe in an open, clear line of communication that doesn’t hide information or the work needed to get results.
While I readily admit I am not the world’s most gifted marketer, I will always ensure the marketing solutions I put forward are pragmatic & focus on achieving commercial outcomes that make sense.
It is easy to get caught up in all the latest marketing trends, gimmicks and ideas. Although I can help you focus on what is important to achieve clarity in the work being completed.
It’s easy to spend thousands of dollars on marketing but not all of it will deliver true long term value. I focus my efforts on delivering sustainable, valuable, outcomes.
MARKETING CAREER HIGHLIGHTS
A record of delivering incredible business outcomes
I thrive on using marketing strategies & executions to transform under-performing business situations. Over the course of 20+ years I have successfully achieved marketing outcomes across different industry sectors at a regional, national and local level.
Winner of ‘Most Valued Player’ award Hewlett Packard
Asia Pacific Managing Director’s ‘VP Award’ Logitech
Asia Pacific ‘New Product Campaign’ Award Logitech
Asia Pacific ‘Employee of the Quarter’ Logitech
RECORD LEAD GENERATION
Reversing 5 years of poor performance
The Realserve Team had used multiple agencies to design a website and provide SEO development. My 50 page marketing audit & 9 month project delivered their highest organic search traffic in more than 5 years & a record volume of leads.
CREATING A $1M RENTAL BUSINESS
A start up success story
They started with a website built by a student & were spending $2,000 a month on Google Ads. When I completed my contract they had a $1M PA rental business, Sydney & Melbourne locations & the highest average rental price in the market.
RECORD SALES GROWTH FOR LOTUS
A complete turnaround
I led Lotus Cars Australia marketing efforts to deliver their first recorded annual sales growth in four years at $3M with a spend of less than $50,000. It was achieved using a mix of social media management, events, digital marketing & community engagement techniques.
SALES & MARKET SHARE GROWTH
Record penetration in established markets
Introduced a number of marketing campaigns including the consumer insight led activity for Logitech called “Wireless Is More” that delivered a 6%+ shift in sales mix within six months, 12%+ average sale price increase and a 20%+ increase in store share of shelf space.
A new challenger brand
RECORD SALES GROWTH & REBATES
Complete rejuvenation of a business
RECORD SALES RECOVERY
New product category direction
SAVED A $200M BUSINESS
Complete rejuvenation of a business
Rescued Hewlett Packard’s largest trading account, Harvey Norman, worth approximately $200M p.a. Won ‘Hardware Supplier of the Year’ award plus one of three nominations for ‘Overall Supplier of the Year’
SOME OF THE BRANDS I HAVE WORKED WITH
Incredible brands around the world - consumer, commercial & industrial.
My experience providing marketing consulting has seen me working with global and local brands across various industry sectors. I have delivered marketing programs for B2B or B2C situations from fast moving technology products to technical or commercial services.
Retail point of sale
Tours & courses