WHO IS PAUL D'AMBRA?

I am a marketing consultant in Sydney

I am Paul D’Ambra, a hands-on marketing consultant whose career started more than 20 years ago as the product marketing manager in the largest consumer electronics retail store in Australia. I’ve since motivated start-ups, business owners and re-energised six-figure corporate brands to deliver incredible marketing impact.

Let’s connect on LinkedIn

A marketing straight shooter with integrity

COLLEAGUES AND CLIENTS HAVE DESCRIBED ME AS;

Efficient, pragmatic, tenacious, passionate, insightful, creative, outside the box, enthusiastic, professional, organised, challenges the status quo, meticulous, analytical, focussed, determined, data and results driven.

I AM THE MENTOR YOU NEED TO BE YOUR GAME CHANGER

A marketing consultant with a 25 years experience

As a Leo/Virgo, I am a natural-born leader. Leo is a straightforward zodiac sign, so you will never have to guess what I am thinking or feeling; I will just come right out and tell you. Whilst Virgos have a very analytical, hard-working, practical nature. I scrutinise things to the smallest detail, and have a very methodical approach to how I work.

I started my working life as a paperboy at just 8 years old and developed my marketing career from working on a retail shop floor to managing marcom teams across Asia Pacific in senior leadership roles. I have a 25+ year history of delivering marketing impact for local and high-profile brands including Logitech, Lotus Cars, Hewlett Packard, Dick Smith, Domayne & Harvey Norman.

My broad experience has been spent in job functions in wholesale, distribution, product management, brand development as well as product marketing with exposure to local and international brands such Apple, Panasonic, Sony, Samsung, LG and many others.

WHY WILL I CARE ABOUT YOUR BUSINESS?

I bridge the sales & marketing gaps

Running a business has its challenges but is rewarding at the same time. All you need is the right guidance and support to help you achieve exactly what you desire, and I can do that for you. With my straight up approach, I will fine tune the nitty gritty details and raise your game, push your limits, and make you accountable for your success.

My no nonsense approach helps clients accomplish their business goals without all the fluff. Whether you are a start-up or existing business, you may find yourself stuck and unsure how to execute to achieve your goals. Is your business in need of an overhaul? Maybe you need help managing workflows? Are you struggling to understand the value of your business and the direction it needs to grow & flourish? I can solve that for you

I bridge the gaps where marketing, sales, branding and the latest digital marketing platforms intersect. As a business owner it means every time I consider a marketing activity I am focussed on delivering a commercially sensible outcome.

My marketing experience has come from working in situations that required sales, profit and market share growth with a focus on delivering revenue targets.

My goal is to help you reach your goals! It’s a win-win partnership. A no brainer really. Sometimes, you just need a fresh set of eyes to steer your business ahead of the competition..

“...Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks..."

David Taubman

Director - The Path To Great Culture

"...We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn’t get last year when we used an agency.

The difference has been huge best of all he shows us proof of the results and pushes us to get more results..."

RICK KARAGIANNIS Director - Nu-Trend Plumbing & Bathroom Renovations

"...He boasts a breadth of knowledge and experience that I had not encountered before, nor since.

I would highly recommend Paul D'Ambra for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner..."

DR RICK ISKANDER

Director - Tailored Teeth Dental

"...I found the work he did incredibly comprehensive...To be honest, I hardly ever recommend people on Linkedin but given the benefit I've had from Paul D'Ambra's work, I wanted to make others aware of his abilities..."

Robyn Foyster

Director - Foyster Media

"...What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.... His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver....

Michael Larobina

Chief Executive Officer - Realserve Pty Ltd

"...Paul D'Ambra is an innovative marketeer with a great passion for creating superior outcomes for products in retail space..."

JOHN SWAINSTON

Managing Director - Maxwell International Pty Ltd

"...Paul D'Ambra joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community.

Paul's understanding of marketing, both traditional and social was extremely beneficial..."

RICHARD GIBBS

Chief Operating Officer - Lotus Cars Australia

"...Paul D'Ambra has a great combination of vision and the ability to execute. Working with Paul is always productive because he thinks strategically and challenges the status quo, while having the focus to accomplish all that he sets out to..."

PILVI CARMAN

Country Director- Belkin International

"...His work spanned branding, advertising, marketing and general advice....His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals..."

Milad Melhem

Director - Tailored Teeth Dental

MY VALUES

The attributes that I have stood by

TRANSPARENCY

Being completely transparent in my business dealings has helped deliver regular success. I believe in an open, clear line of communication that doesn’t hide information or the work needed to get results.

PRAGMATISM

While I readily admit I am not the world’s most gifted marketer, I will always ensure the marketing solutions I put forward are pragmatic & focus on achieving commercial outcomes that make sense.

CLARITY

It is easy to get caught up in all the latest marketing trends, gimmicks and ideas. Although I can help you focus on what is important to achieve clarity in the work being completed.

VALUE

It’s easy to spend thousands of dollars on marketing but not all of it will deliver true long term value. I focus my efforts on delivering sustainable, valuable, outcomes.

MARKETING CAREER HIGHLIGHTS

A record of delivering incredible business outcomes

I thrive on using marketing strategies & executions to transform under-performing business situations. Over the course of 20+ years I have successfully achieved marketing outcomes across different industry sectors at a regional, national and local level.

Winner of ‘Most Valued Player’ award Hewlett Packard

Asia Pacific Managing Director’s ‘VP Award’ Logitech

Asia Pacific ‘New Product Campaign’ Award Logitech

Asia Pacific ‘Employee of the Quarter’ Logitech

RECORD LEAD GENERATION

Reversing 5 years of poor performance

The Realserve Team had used multiple agencies to design a website and provide SEO development. My 50 page marketing audit & 9 month project delivered their highest organic search traffic in more than 5 years & a record volume of leads.

CREATING A $1M RENTAL BUSINESS

A start up success story

They started with a website built by a student & were spending $2,000 a month on Google Ads. When I completed my contract they had a $1M PA rental business, Sydney & Melbourne locations & the highest average rental price in the market.

RECORD SALES GROWTH FOR LOTUS

A complete turnaround

I led Lotus Cars Australia marketing efforts to deliver their first recorded annual sales growth in four years at $3M with a spend of less than $50,000. It was achieved using a mix of social media management, events, digital marketing & community engagement techniques.

SALES & MARKET SHARE GROWTH

Record penetration in established markets

Introduced a number of marketing campaigns including the consumer insight led activity for Logitech called “Wireless Is More” that delivered a 6%+ shift in sales mix within six months, 12%+ average sale price increase and a 20%+ increase in store share of shelf space.

MARKET LEADERSHIP

A new challenger brand

Achieved market leadership position with 25%+ share of category for Ultimate Ears within 6 months of launch. We leveraged various digital marketing strategies including influencer and content promotional programs well before they became ‘trendy’.

RECORD SALES GROWTH & REBATES

Complete rejuvenation of a business

Delivered record calendar year growth of $50M+ for Dick Smith’s Entertainment category with a complete overhaul of their product marketing strategies. Re-negotiated trading terms & a preferred partner supplier programs at Dick Smith delivering over $4M in extra rebates & trading discounts while addressing over $50M in aged inventory.

RECORD SALES RECOVERY

New product category direction

Transformed Domayne’s Technology category with 30%+ growth in the first 4 months that reversed a 12 month decline & delivered the single highest revenue & profit growth in a financial year. Achieved 10% market share during the launch of PlayStation 3 for retailer Domayne with just 10 stores with an online and offline marketing mix.

SAVED A $200M BUSINESS

Complete rejuvenation of a business

Rescued Hewlett Packard’s largest trading account, Harvey Norman, worth approximately $200M p.a. Won ‘Hardware Supplier of the Year’ award plus one of three nominations for ‘Overall Supplier of the Year’

Companies i have done marketing for

Incredible brands around the world - consumer, commercial & industrial.

My experience providing marketing consulting has seen me working with global and local brands across various industry sectors. I have delivered marketing programs for B2B or B2C situations from fast moving technology products to technical or commercial services.

Consumer electronics

Automotive

Consumer electronics

Property measurement

Bathroom renovations

Healthcare

Security solutions

Retail point of sale

Tours & courses

Dental practice

Industrial