I am a digital marketing consultant

Getting more people to a business and converting them into new customers is what I do best with non nonsense & common sense.

Imagine these results
using digital marketing for your business

My digital marketing consulting has delivered breakthrough website traffic growth for lots of business types around the world. They either sell products or services, enjoying an increased flow of new target audience customer leads via their website.

Paul D'Ambra marketing consultant reviewing website traffic performance chart

That’s right, I have not come across a single business that I wasn’t able to help. 

My proven multi-step approach uses pull apart every element of your digital marketing, figures out what has to change, create a strategy using proven methods & then carry out the web development marketing execution for you. My marketing plans use search engine optimisation combined with a content marketing strategy to help any small business owner stand out from the crowd.

Best of all, my day to day actions are backed by real data to prove the changes to your online marketing are working. I am not an agency, I am your personal consulting service that helps you every step of the way to make sure you are reaching your target audience with online marketing.

This could be your business

See proof that using a digital marketing consultant can work

Read some of the case studies from some of the marketing consulting I have provided to help grow different types of businesses.

Don't let your online profile be the reason people don't buy from you

These days it is even harder to grow a business without strong digital marketing services. Consulting services can change that quickly.

Getting found online means...

Is using a digital marketing consultant a good idea?

Millions of people are searching online every day, so your business should always be growing. If it isn't & you survive on mainly existing customers then a digital marketing consultant can change that.

solve common digital marketing problems to get you found online by more people and convert those visitors to choose your business.It is like hiring a part time marketing manager.

Do any of these statements sound familiar?

Search Engine Optimisation

Paying an agency or contractor but don't know if it is working.

This is the most common thing that I hear. Business owners don’t know if their digital marketing is working. I can audit your website & tell you exactly what is happening.

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Not sure about website traffic or where visitors come from.

Most business owners don’t know how to interpret their website data. Is your traffic growing? I can show you in very easy to read graphs within minutes.

brand identity 01

Your feel like your website says the same thing as others.

‘We are experienced, we are a specialist, a great team, we have great reviews, honest, reliable…’ boring. I can help define your unique points of difference to make you stand out.

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You want to know what search keywords you rank for.

Most businesses only rank for their own name & miss out on thousands of customers every day. I can audit your performance & show you new opportunities.

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Spending money on ads but not getting calls or emails.

Spending money on ads is a waste of time if your website is not compelling. You won’t convert visitors to leads, I can change this quickly so you aren’t wasting money.

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The agency or contractor doesn't give you answers.

The single biggest thing I hate about the digital marketing industry. I provide 100% transparency & clear information so you can decide actions to take.

Website Design Development photo

You don't know how to make changes to your website.

Small changes to a website can have dire consequences. I can make changes for you to improve speed, usability, performance and SEO results.

Digital Marketing

You want SEO but don't know where to start.

Every business owner at some point realises they need SEO but have either been scammed or don’t know where to start. I will show you with data & easy to read info.

Competition online for new customers is more fierce than ever before. People can find products or services at the press of a button on a mobile phone or laptop. Therefore having a strong digital marketing strategy with a clear marketing plan isn’t optional, it is a basic business requirement.

Billions of websites, brands & choices make it hard to compete online, but with a clear digital strategy for your business it is possible to improve your online marketing. 

Online strategy, content marketing strategy, creating promotional plans or improving your SEO is the type of digital marketing consulting services I provide for lots of other business owners every day. There are so many digital channels that are available day to day that small business owners can use to reach your ideal target audience.

Want proof?

See my digital marketing consultant reviews

Read some of the review highlights from other business owners who have worked with me as their digital marketing consultant.

After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.Skilled in contemporary marketing strategy.

He drove me to new benchmarks. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth.
David Taubman The Path To Great Culture Profile Photo
David Taubman
The Path To Great Culture
I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites.

I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.
Robyn Foyster
Robyn Foyster
Foyster Media
What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.

Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads...results that previous (very costly) agencies failed to deliver.
Michael Larobina CEO Realserve testimonial for Paul D'Ambra marketing consultant
Michael Larobina
Chief Executive Officer
Paul was engaged to prepare a digital marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice.
His work ethic is absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
Milad Melhem
Milad Melhem
Tailored Teeth Dental
Can a digital marketing consultant
help your business grow?

See some digital marketing case study examples below. Real life marketing results that other business owners have enjoyed because they contracting me as their digital marketing consultant.

results in 60 days with 100% transparency

  • No strategy & plan.
  • Limited new customers.
  • No differentiation.
  • Competitors win business.
  • No online exposure.
  • Strategy in sync with goals.
  • Get found by new people.
  • Stand out in the market.
  • Get market share.
  • More visibility online.

I know, it is hard to find a digital marketing consultant that will show you actual, believable, results. Lots of digital marketing agencies or consultants will display pretty photos of a website they built, but that doesn’t mean it grew sales, improved search rankings or converted visitors to leads. 

Any business owner cannot afford to invest money in a digital marketing consultant and not understand the results being achieved. I regularly expose digital marketing contractors and agencies that hide information to make it look like things are working., even though they are not. 

I provide 100% transparency  Below are some real life examples from digital marketing activities I have executed for different businesses & you can read some of the case studies that have deeper insights. A business owner can’t afford to invest money & not really know what results they are getting from their digital marketing activities.

Some of the businesses i've done marketing for

Your business can hire a marketing expert on a contract basis that has Australian & international experience.

I have provided marketing consulting to both global and local businesses in many different industry sectors. My digital marketing programs have worked for B2C or B2B businesses including fast moving consumer electronics products, renovation contractors, surveyors, electricians and even engineering companies.

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Hewlett Packard Logo


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Harvey Norman Logo photo


Realserve Logo photo

Property measurement

Nu Trend Logo photo


Swtich Physio Logo photo


Scope Security Logo photo


Genesis Retail Displays Logo photo

point of sale

Picture Me Logo photo


Tailored Teetch Dental Cosmetics Logo photo


Pro Steel Engineering Logo


Domayne Logo


Dick Smith Electronics Logo


Rescue Website Logo photo


Foyster Media Logo photo


How do you work with a digital marketing consultant

Working closely with a digital marketing consultant is really easy for any business owner to do, especially with my 5 step process.

Do you have an insatiable desire for your business to be successful? We all do, but how we get there is the biggest challenge everyone faces. Under my digital marketing mentorship, you will be constantly learning and pushing the envelope to scale your business goals beyond what you once thought was unachievable.

I am a digital marketing expert who consultants to business owners to provide actionable strategies that work in any industry or sector. You can leverage my extensive experience by engaging me as a digital marketing contractor to work on your business.

What can I do?

  • Build a brand new website.
  • Help to update your existing website.
  • Keyword research.
  • Website content creation.
  • Google Ads search campaigns.
  • SEO for your website.
  • Competitor analysis.
  • Update copywriting.
  • Audit your online traffic to see what is/isn’t working.

Step #1
Marketing discovery

I learn about your business

I will quickly dig into all the key elements of your current marketing, listen to your challenges, the goals you have & the outcomes you want to achieve. All of this information is used as our baseline to execute new digital marketing activities.

Step #2

Data analysis to prove what is needed

I conduct a detailed digital marketing audit of your business. I use Google Analytics & Google Search Console to review your website. I will uncover visitor volumes, keyword rankings, website errors & more. It will make your agency or contractor shake in their boots.

Step #3

I will digitally stalk your competitors

With the use of online tools I will look at what is working for your nominated competitors plus others that appear online for competitive services or search keywords. This can uncover gaps in marketing execution or opportunities for your business.

Step #4

I will show you what people want

I will then do my own research to see what people are searching online for, the types of search phrases they use, the information they can see & the monthly volumes from primary & related search terms.

Step #5

Using the data, we put a plan into action

All of this info is put into a simple to read summary that gives you the proof points, then the actions required to make improvements. There is no theoretical garbage, it is actionable items that can be done that day.

Is a digital marketing consultant
better than an agency?

Unlike an agency, I am a digital marketing expert in Sydney that will give you 100% undivided, personal, focus for your business.

You never quite know who is going to do the work in an agency, when they will respond or how many hundreds of other clients they are trying to manage. 

Working with an independent digital marketing consultant like me will mean you get 100% attention & focus while I manage every aspect of the work being done.

  • Juggles hundreds of clients.
  • Account manager doesn't do the work.
  • Can be slow to respond.
  • Questionable marketing integrity.
  • Not be what it 'looks' like online.
  • Accountable for your business.
  • Will be doing the work for you.
  • Is responsive & proactive.
  • Wants you to succeed.
  • Gives you a 1:1 personal relationship.

How much does a digital marketing consultant cost?

How much is it costing your business missing out on new customers everyday?

You are literally missing out on new business opportunities while you are reading this sentence, that is why you need a digital marketing expert to help you. 

I know from doing my own keyword research that there are thousands of business owners searching every month for ‘how much do digital marketing consultants charge’ or ‘how much to pay for a digital marketing consultant’. They are looking to hire a digital marketing expert in Sydney or other states to help them with their business – you are missing out.

The amount a digital marketing strategy consultant will charge may vary between $70 inc gst per hour and over $200 inc gst per hour based on the consultant’s experience. Hiring an independent marketing consultant is cheaper than engaging with a local marketing agency.

When you compare the cost of a marketing consultant it is cheaper than hiring a full time employee because of these factors;

  • Lack of experience
  • Superannuation on costs
  • Annual & sick leave payments
  • Public holiday loading
  • Workers compensation
  • Payroll tax
  • Cost of equipment
  • Cost of providing office / desk space
  • Training & education costs

A typical minimum wage employee costs you $740 per week which is approximately $39,000 per year plus your on costs. Most digital marketing assistants will cost between $50,000 and $70,000 a year with only one to three years experience.

You can contract me as your digital marketing consultant for as little as $997 per month which is less than $12,000 per year & get an immediate return on investment using my extensive marketing experience.

Yearly cost comparison

$ 12,000
  • 15+ years exp
$ 39,000
  • No marketing exp
Marketing assistant
$ 60,000
  • 1-3 years exp

Hire a digital marketing expert in Sydney

Finding the right digital marketing expert in Sydney can feel overwhelming with so many to choose from.

This is what to look for when you are comparing...

  • Do they just show pictures of websites, or actual results or achievements delivered from their marketing?
  • Does the photos on their website or social media look like generic images used from the internet?
  • What history does their LinkedIn profile or resume show, were they just a social media manager or assistant?
  • Do they have any marketing case studies that show real world situations they improved as an expert?
  • Do they have reviews on Google, Facebook, Word of Mouth or even LinkedIn that talk deeply about digital marketing?
Don’t be fooled by the so called, self proclaimed, digital marketing experts. It is pretty easy to find the authentic ones with a bit of research.

Get a digital marketing strategy consultant

A digital marketing strategy consultant can create a very clear plan to follow that creates structure for your business.

A marketing strategy is important because...

Independent digital marketing consultant in Sydney

Hiring an independent digital marketing consultant gives your business a new perspective & focus.

You can't get the same service from an agency...

  • A marketing consultant will work directly with your business, there are no other contractors involved.
  • Every marketing activity is specific to your business & the challenges that have to be solved using digital marketing.
  • A marketing consultant will have a broader array of knowledge that can help in all aspects of your marketing mix.
Working with someone that is independent means there are no hidden agendas, their operating costs are lower & they don’t have to create work for large teams just to keep them in jobs. Everything is laser focussed on your business.
Is a digital marketing consultant
worth hiring for a business?

There are lots of sensible reasions to hire a digital marketing resultant in Australia.

Get help from a digital marketing expert
It’s true that any company can do their own SEO and digital marketing for very little cost. Although there’s also very little yield if you have no idea what you’re doing. Even if you’re good but not great, you’re going to lose the online battle to those who truly are experts. 

So then, what good does that do you when “saving money” actually accomplishes nothing? 

To put it bluntly, hiring your own consulting experts is the only way a company can succeed against the kind of competition that exists in practically every major product or service category these days. Read our simple guide about whether using a free website builder is a good idea.

Digital marketing consultants learn about the latest trends
Another drawback of doing your own digital marketing is trying to keep up with the latest digital advertising trends. Not many business owners have time to constantly update their digital marketing training while also running a company. Even if you have an in-house digital marketing team, all this necessary retraining will be coming out of your pocket. It’s far more practical, and cheaper, to hire a digital marketing consultant. They always stay on top of the latest technologies, search algorithm updates and other marketing trends.

Plus, they train on their own time. In other words, you only pay for the work they do for you. With in-house digital marketing teams, you’re paying for both work and training.

Avoid spending money on the latest gimmicks
We hear some very funny stories about business owners who read a blog post about some new social media platform or a new marketing hack that ‘everyone’ is doing. Sometimes these might be great, but in lots of cases they are just another gimmick that might create a short burst of activity but typically no deliver either long term business growth or high quality customers.

A marketing professional can help you make decisions about your business goals and put in place the right strategies to achieve the results you are looking for, thus avoiding the temptation to try the latest gimmicks. Think about it for a second, does giving away free products attract the right customer or people who are constantly trawling online for the latest, easy to win, freebies?

Digital Marketing Services Don’t Call In Sick
Members of your in-house team are not guaranteed to be there for you all the time. They’re entitled to sick days, vacation, maternity/medical leave, etc. These common work absences add thousands of dollars per year to the price of each employee. You’ll never have to worry about this with third-party digital marketing services. They’re always there for you.

No Extra Costs
Another thing you don’t have to worry about with digital marketing agencies is all the hidden costs of in-house employment. We’ve already mentioned training and paid leave. There are also potential costs like holiday leave loading, superannuation payments, insurance, extra equipment like a laptop or paying for specialist software to consider.

Your third-party digital marketing team doesn’t require this of you. They’re provided these benefits via their own company.

As Much Help As You Need
What if your company expands suddenly and you need digital marketing help fast? You have to put up wanted ads, conduct interviews, spend lots of time hiring. Or on the flip side, who from your loyal, trusted team members will you choose to lay off when business is too slow? These are difficult problems that no employer enjoys solving. Fortunately, contracting digital marketing services aren’t nearly as difficult or costly as it is with your in-house employees.

If you need some extra help at the moment, hire them on for a period of time. When that requirement is completed, thank them and send them on their way with no hard feelings. With digital marketing services, you easily get just as much help as you need.

Easy Budgeting
The examples above prove that in-house digital marketing costs can vary a lot based on many different factors. Turnover, pay raises, and new marketing trends can unexpectedly change the amount you’re paying for your self-run digital marketing activities. Third-party digital marketing service fees stay more-or-less constant, unless you decide to change which services you’re paying for. This makes your digital marketing budget much easier to manage and more predictable to better manage your cashflow.

Measurable Results
Thanks to the technology used for digital marketing campaigns, the results are much easier to measure than in other types of advertising. Everything that happens in your digital campaign, from ad placement to clicks to purchases, is tracked and measurable. The same can be said for search engine optimisation for your website that has thousands of data points available to show how your chosen keywords are performing.

These important analytics make calculating your ROI much simpler and more accurate. They also let you see what’s working and what needs improvement. This applies to your digital marketing agency, too. In the same way that you can track the success of your campaign, you can also measure the results of your digital marketing consultant. Whether they’re doing a good job or a bad job, you can see for yourself just by looking at the analytics, or by making them show you all the information.

Have a look at some of my Marketing Case Studies to see the approach we take to data analysis and measuring results.

Target the Perfect Audience
Another benefit to the trackability of digital marketing is extremely precise targeting. Right from the start, you can set the parameters of your activities to reach the demographics you think are the most interested. From there, you use your initial analytics to see when, how, and with whom you have more success.

However, while this sounds like a no-lose scenario, it’s actually a little more complex than that. Specifically, if you’re doing all this yourself for the very first time, it’s a learning experience. In other words, it’s going to take you a lot of time, guesswork, and trial and error to get it right (if you ever do). This learning process often takes years. That’s why it’s better to hire a digital marketing service that already has years of experience in audience targeting.

Remember: hiring digital marketing services is the only way to reap all the benefits outlined above. In all these ways, digital marketing services are your best chance at digital marketing success. We can even help provide training to your current marketing team if they don’t feel confident with digital marketing.

Are you ready to give it a try? Good, because I’m ready to help you out.

Frequently asked questions about digital marketing consultants

Here are the most common questions I get asked about digital marketing consultants

Typically an agency is a company that has lots of staff managing hundreds of different clients at any one time. A marketing consultant will handle a few clients at a time providing a more personal service that is customised to your business. 

Hiring a marketing consultant in most cases will be cheaper than using an agency because the way the businesses operate are different. An agency has to pay managers, account managers and workers, so there are many layers of add-on costs to cover which are charged to you.

A marketing consultant may not have all the same resources available where they operate from compared to an agency, but most digital marketing requires strategy, written content and execution. Things like graphic design, logo creation, photography can easily be outsourced if and when needed.

Outsourcing your digital marketing makes a lot of sense for a small or medium business. Instead of getting an existing staff member to try and do marketing you can hire a digital marketing consultant who is very experienced. 

By choosing to outsource your marketing you get access to people who are experts in their field rather than trying to do it yourself when your time & skills may not be sufficient. Digital marketing, especially things like SEO should be done by a professional who has the right skills and knowledge to get it done properly.

You only have to look at the aged care case study to see how easy it is for inexperienced staff members to make errors that lead to a website crashing, loss of keyword rankings and more.

A digital marketing consultant can help a small, medium or large business in any industry sector. The benefit of hiring an external consultant is their unbias view that is applied to solve any marketing challenges for the business. This is equally applied to a product or service based company.

Consumers use online search every minute of the day, people don’t buy newspapers or read promotional flyers in the mail box either. They search using Google and try and find a local small business to satisfy their requirement. This is why the right digital marketing strategy & execution is so important for small business owners in Australia. 

You literally can’t get found online without having something in place.

Digital marketing consultants charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a consultant, but it is all relative to their experience & where you hire them from.

It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.

Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.

It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.

I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.

The cost of hiring a digital marketer will depend on the type of situation you are trying to set up.

For example;

a digital marketer that is available as a contractor or freelancer might charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a marketer , but it is all relative to their experience & where you hire them from.

It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.

Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.

It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.

I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.

Full time staff;
If you are trying to hire a digital marketer to be a staff member on your team then the costs in Australia will vary between $50,000 and $150,000 depending on the size of the business & experience required. For most small business owners you might hire a digital marketing assistant to begin with which may cost between $40,000 and $50,000 per year. Although, you have to have a very clear idea if they are able to generate that amount in incremental sales to be worth hiring them. 

This is why it can be beneficial to hire a consultant on a short term basis to fix your marketing problems.

A good budget for digital marketing is one that is sustainable for your business. You could ask 10 marketing people how much they could spend and they will all give you different answers, it is easy to spend a budget of $100, $6,000 or $600,000 on digital marketing.
The smart way to work out your budget is to set it as a % of your revenue (or in rare cases % of profit) so that it is relative to the business being generated.
You will read lots of advice about what that percentage should be and it could be anything between 1% and 20% with a lot depending on how well established your business is.
Once you play around with your %’s you have to look at what that means in real dollar terms. If you are launching a new brand and your forecasted sales means a marketing budget of $5,000 then this might be ok for a local business operating in a suburb but more difficult for a brand being launched online that will sell to the world.
A digital marketing consultant will be able to help you work out how to stretch that budget to get maximum exposure and return on investment. Smart business owners might even put a bonus scheme in place for the marketing person.
There are so many digital marketing failures that are created by very similar factors which include;
  1. The number one reason why some digital marketing fails there isn’t a clear strategy behind it. Money is spent without a clear purpose or goal in mind.
  2. The business is not realistic about its unique selling proposition e.g ‘we are experienced’ is not unique.
  3. Everything the business is promoting just looks the same as everyone else, there is nothing to differentiate it.
  4. Too many digital marketing activities are activated at the same time without knowing what is working.
  5. Clear goals or outcomes aren’t set that can be measured against.
  6. Too many things are made a ‘focus’ at the same time which dilutes the time and energy being put into any single thing.

Content marketing must be part of a digital marketing strategy for small business owners in Australia. If you do not want to keep spending money on paid advertising, don’t have the time or energy to create unique social media content & don’t have any other awareness generation activities in place then creating unique content on your website can help you get found for the things you do and the problems you solve.

Any product or service solves problems that consumers will be searching for online whether that is to fix something, improve something or achieve something. The list goes on and people want information about it. 

Therefore if all you have on your website is “we are experienced”, “we have great reviews”, “our team is the best” and there is no other content then you will never get found by new customers. You are presenting the same information as hundreds of other businesses.

  1. Develop and implement a comprehensive digital marketing strategy that is specific to your business whether you sell products, services or both. It will be an actionable plan that can improve your current results.
  2. Conduct market research and analysis to identify a suitable target audience and what they are looking for online.
  3. Research how your competitors are generating their traffic volumes or other digital marketing executions to see what they are doing well or poorly.
  4. Optimise your website and landing pages to ensure they are suitable for the relevant search engines to understand what they are about, this can help improve rankings and conversions.
  5. Create and manage social media accounts to increase brand awareness and engagement.
  6. Develop and execute email marketing campaigns to nurture leads and drive sales
  7. Utilise pay-per-click (PPC) advertising to drive targeted traffic to the website
  8. Create and distribute engaging content, such as blog posts, infographics, and videos
  9. Implement analytics and tracking tools to measure the effectiveness of digital marketing efforts
  10. Provide regular reporting and analysis to track progress and make data-driven decisions
  11. Optimise e-commerce store for sales conversions
  12. Create A/B testing to improve website design and user experience
  13. Utilise influencer marketing to tap into new market segments
  14. Optimise website for mobile devices to make sure it is fast, easily navigated and the content is simple to consume.
  15. Implement remarketing campaigns to target past website visitors
  16. Create and manage online advertising campaigns on platforms like Facebook, Instagram, and LinkedIn
  17. Optimise local SEO to increase visibility in local search results using Google Business profiles
  18. Provide consulting on new technologies and digital marketing trends to stay ahead of the competition.

Yes, a digital marketing consultant in Epping can create a strategy for your business to increase website traffic. They can analyse your current website and digital marketing efforts, conduct market research, and develop a plan for increasing your visibility and reach through various channels such as search engine optimization (SEO), social media, paid advertising, and content marketing. They can also help you track and measure the success of your efforts and make adjustments as needed.

  1. Cost-effectiveness: Hiring a digital marketing consultant can be more cost-effective than a large agency, as they often charge lower rates or work on a project basis.

  2. Personalised attention: A consultant will be able to provide more personalised attention to your business, as they typically work with fewer clients.

  3. Flexibility: A consultant can be more flexible and adaptable to your business needs, as they are not tied to a specific agency structure.

  4. Expertise: A consultant is typically a specialist in a specific area of digital marketing, such as SEO or social media marketing, and can provide expert advice in that area.

  5. Speed: A consultant can often work more quickly and efficiently than a large agency, as they are not bogged down by bureaucratic processes.

  6. Better communication: A consultant is typically more accessible and responsive than a large agency, which can lead to better communication and a stronger working relationship.

  7. Access to cutting-edge technologies: A consultant is often up-to-date with the latest digital marketing technologies and can advise on the best tools to use for your business.

  8. Results-oriented approach: A consultant is typically focused on delivering measurable results for their clients, rather than simply delivering a set of services.

  9. Independent perspective: A consultant can provide an independent perspective on your digital marketing strategy, rather than being influenced by internal agency politics.

  10. Scalability: A consultant can easily scale their services to match your business needs and budget, rather than being locked into a fixed agency contract.

There are several reasons why it may be beneficial to hire a digital marketing consultant to manage all of your marketing activities, rather than trying to do it yourself.

  • First, a marketing consultant has a wealth of experience and knowledge in the field. They have likely worked with a variety of different businesses and industries, and have a deep understanding of what works and what doesn’t in the ever-changing marketing landscape. This experience and knowledge can be invaluable in helping you to develop and execute effective marketing strategies.
  • Second, a marketing consultant can bring a fresh perspective to your business. They are not emotionally invested in the company and can therefore provide objective advice and insights. This can help to identify areas of your marketing efforts that may be falling short, and provide new and innovative ideas for how to improve them.
  • Third, a marketing consultant can help you to be more efficient and effective with your marketing budget. They have the expertise to help you to identify the most cost-effective marketing channels and tactics, and can help you to develop a budget that maximizes your ROI.
  • Fourth, a marketing consultant can help you to stay up-to-date with the latest trends and technologies in marketing. They have their finger on the pulse of the industry and can help you to stay ahead of the curve, ensuring that your marketing efforts are always at the forefront of the latest marketing innovations.
  • Finally, a marketing consultant can help you to measure the effectiveness of your marketing efforts. They can help you to develop metrics and KPIs to track the success of your campaigns, and can provide you with valuable insights and feedback to help you to improve your marketing over time.

Hiring a digital marketing consultant can be a wise investment for any business looking to maximise the effectiveness of their marketing efforts. With their experience, knowledge, and expertise, a marketing consultant can help you to develop and execute effective marketing strategies, stay up-to-date with the latest trends and technologies, and measure the success of your campaigns.

Book a free discovery session

An obligation free 20 minute discussion to see how we can work together to improve your marketing situation.