CONSUMER ELECTRONICS COMPANY WEBSITE DESIGN & SEO USING WORDPRESS
In January 2021 I was contracted to provide marketing consulting services to DPVR, a consumer electronics brand that manufactures virtual reality headsets. As a start up brand in the consumer electronics industry they have enjoyed incredible growth since they were founded in 2016 but most of that was coming from their domestic market in China. They had a website set up for people in English speaking countries but they didn’t feel it was generating leads or awareness for them.
The first step was to audit their current digital marketing efforts, conduct competitive analysis, use the information to create a new website & then provide ongoing marketing consulting support under retainer. The new site was launched in May and has already begun do deliver incredible visitor traffic growth & broad keyword search coverage in a matter of weeks.
WHAT WAS THE MARKETING BRIEF?
Can a new website grow brand exposure in English-speaking markets?
DPVR wanted to explore options to improve the exposure their brand was getting in English-speaking markets. They had a website but didn’t believe it was helping them & they were on the verge of investing in paid advertising to generate more exposure. So the first part of this marketing project was to complete a digital marketing audit to create a baseline to work from.
What I quickly discovered was their website was basically empty, it had pages, but each one was filled with a static image. So visually it had information that people could read, but from a search engine perspective, it was essentially blank. The consequence of this was the brand was generating little to no website traffic & the only keywords it was achieving results for were branded ones for the company or specific models of VR headset. The audit also looked at their use of social media and content creation activities to provide improvement suggestions in those aspects as well.
WHAT WAS MY SCOPE OF WORK?
Once the marketing audit was completed it gave DPVR the confidence to proceed with a monthly retainer that would give them the flexibility to execute their marketing activities based on month-to-month requirements. The first few months were focused on building the resources required to redesign their website. The strategy would be to get the new site launched, gather learnings & then continue to develop the site with new & relevant industry content.
WHAT MARKETING RESULTS WERE ACHIEVED?
My marketing strategy has helped to deliver immediate results for DPVR. The new website now presents a fresh, modern look for the brand, organic search volumes are the highest they have seen & there have been nearly 5,000 pageviews on the new website in a matter of weeks. The new content on the site has already delivered a number of potential sales leads for industry niche’s in training and events.
WHAT WERE SOME OF THE WEBSITE DESIGN HIGHLIGHTS?
There are lots of little details that go into designing a consumer electronics website that can make the difference to SEO results and converting visitors into enquiries / sales or leads. These elements have to work together to help generate traffic but once a person has arrived you have to have the right information to convince them to buy or enquire.
WHAT OTHER OBSERVATIONS WERE NOTED?
Every time I get involved in a marketing project I try to add value in other areas because it can help maximise results for the client. This project was no different and very quickly I was able to spot opportunities for DPVR.
This marketing project was another example of senior management not having the information or tools to clearly understand whether their digital marketing was helping the brand or not. My marketing consultancy work provided an audit that gave them the insights needed to approve the changes that needed to be made. In a short space of time, their new website has already delivered great results and they have a platform that can easily be built on in the coming months.