TAKE AWAY FOOD SMALL BUSINESS MARKETING
This is a small business marketing success story from 2019. I provided a combination of marketing, website design, social media management, public relations and photography expertise to helped created the brand identity for the cafe take away food business, Fish Cove, who opened in Rose Bay, Sydney. This included a feature in Broadsheet Sydney and by Not Quite Nigella within weeks of opening.
I knew the owners Michael and Patty who had hired me to do professional cafe menu photography for their previous small business ‘Brunch and Co’ located in Alexandria. They decided to return to the industry they knew best, opening a fish and chip shop in Rose Bay called Fish Cove.
With an absolute clean sheet of paper to work with, their marketing brief was simple; provide a small business marketing service to help launch their new brand and be an easily found fish and chip shop in the affluent Rose Bay & Double Bay area.
MY marketing execution for this take away food business
My marketing contract period was to cover the April 2019 launch period while providing all the tools to enable the Fish Cove team to continue to develop their business. The focus was establishing a solid marketing platform to ensure Consumers could discover the new brand, especially in the face of strong existing local competition.
THE MARKETING OUTCOMES I DELIVERED
The small business marketing services I provided delivered immediate results that were all tracked and measured using Google Analytics, Google Search Console & Google My Business reporting tools. This gave the owners complete transparency at all times.
Fish Cove was able to rank on the first page of local Google searches for fish and chips, beating 15+ year established competition in the area.
The combination of brand positioning story and on-trend unique selling propositions also caught the eye of top 20 Australian food blogger Not Quite Nigella and local food directory Broadsheet Sydney.
Here are some highlights after a few weeks;
THE MARKETING ADVICE I PROVIDED THE OWNERS
While it is always easy to highlight the great marketing achievEments delivered I also make sure I provide recommendations for my clients to follow after our contract is completed. For Fish Cove I suggested that they focus on the following areas;