Freelance digital marketing consultant
Explode your digital marketing activities
Do you have an insatiable desire to be successful?
We all do, but how do we get there? Under my mentorship, you will be constantly learning and pushing the envelope to scale your business goals beyond what you once thought was unachievable.
I am a digital marketing professional who consultants to business owners to provide actionable strategies for any industry or sector. Leverage my my extensive digital marketing experience to help your business grow.
Digital marketing consulting
Customised digital marketing for your brand
Competition is more fierce than ever with the ability to find products or services at the press of a button from a mobile phone or laptop.
Billions of websites, brands & choices make it critical to have a clear digital marketing strategy for your business. Online strategy, content marketing, creating promotional plans or improving your SEO I am the marketing professional you need.
What is your unique selling proposition?
Your brand has to be unique to be able to stand out from the clutter and noise in today’s crowded marketplace. A marketing consultant can help identify & develop these attributes.
PRODUCT OR SERVICE MARKETING
How well is your offer presented?
There is little point investing money into marketing if the product or service marketing strategies aren’t solid & backed with the commercial goals of the business in mind. I re-invigorate activities to elevate your offerings.
Who are your perceived competitors?
Competitors could be brands you know but also others you weren’t aware of that people are discovering online. I can uncover this for you with a digital marketing competitive analysis.
ONLINE PROFILE MANAGEMENT
What does your brand look like?
Achieving marketing success is about making sure every touch point looks and feels consistent. Your brand has to be managed well & presented property at all touch points offline and online.
How do you use digital platforms?
For most business owners digital marketing will start with the website as the foundation to all online efforts. I can help you measure your website and social media digital marketing performance or helps with content marketing.
SEARCH ENGINE OPTIMISATION
Do you get found online by new people?
Having a live website doesn’t mean you will actually be found online. As an experienced digital marketing consultant I will help you discover whether or not your website is getting discovered with an SEO audit
Digital marketing that grows sales
Hire a digital marketing consultant with proven results
It is hard to find a digital marketing consultant that will show you real results. Yes, you can see pretty pictures of websites, but that doesn’t mean they helped grow sales or revenue, I have even exposed agencies that hide certain information to make it look like things are working. Below are some real life examples from digital marketing activities I have executed for different businesses & you can read some of the case studies that have deeper insights.
A business owner can’t afford to invest money & not really know what results they are getting from their digital marketing activities.
STEP 1 - Learning about your business
The first step to hiring me as your digital marketing consultant is to book a ‘Discovery Session’ where I can learn more about your business, current challenges, commercial goals & begin to formulate an approach that can be taken to achieve the outcomes you are seeking.
STEP 2 - Insights to prove what is needed
Using a data & analytics I then conduct a detailed marketing audit of your business by taking a customer’s point of view, a review of your online profiles & conducting research into search behaviour for your industry sector. This intensive report uses data driven metrics to create actionable marketing activities.
STEP 3 - Implementing changes with proof
Using the combination of your commercial goals & the data from the audit, I work closely with you to put everything into action. This includes providing various reports to demonstrate positive performance improvements & outcomes. Marketing is not a set and forget activity. I will curate insights for your business to revise, renew, and re-energise your marketing strategies for optimal success to keep you ahead of the competition.
How much does it cost to hire a digital marketing consultant?
Simple, transparent pricing.
Many business owners wonder ‘how much do digital marketing consultants charge’ or ‘how much to pay for a digital marketing consultant’ and this will vary based on the consultant’s experience & the scope of work required. I am a freelance consultant that is typically cheaper than using an agency & I provide a 1:1 personal service customised to your business.
When you are weigh up cost of a marketing consultant, compare it to the real cost of labour including the hidden costs of employees such as;
Inexperience & superannuation
Annual & sick leave
A typical minimum wage employee costs you $740 per week which is approx $39K per year plus your on costs. A marketing consultant might cost you $3,000 but drives ROI via a professional business approach, improved marketing execution, competitor analysis and long term brand benefits..
- 1:1 CONSULT SESSION
- OUTLINE MARKETING NEEDS
- EXPLORE IDEAS & OPTIONS
- IDENTIFY NEEDS
- SUMMARY OF ACTIONS
- MARKETING OVERVIEW
- WEBSITE PERFORMANCE
- DATA & SEARCH ANALYSIS
- COMPETITOR REVIEW
- 20+ PAGE REPORT
- WEBSITE DESIGN
- SEO DEVELOPMENT
- CONTENT CREATION
- REPORTING & ANALYSIS
Digital marketing consultant reviews
Genuine reviews from my previous consultancy clients
As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.
I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.
The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”
In fact, he went over and above the work he'd scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future.
I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites.
I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.
What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.
12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads.
His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
I highly recommend Paul and would gladly work with him again in the future."
SOME OF THE AMAZING BRANDS I'VE BEEN FORTUNATE TO WORK WITH
Marketing consulting for any industry sector
My experience providing marketing consulting has seen me working with global and local brands across various industry sectors. I have delivered marketing programs for B2B or B2C situations from fast moving technology products to technical or commercial services.
Retail point of sale
Tours & courses
A few common questions about hiring a digital marketing consultant
Typically an agency is a company that has lots of staff managing hundreds of different clients at any one time. A marketing consultant will handle a few clients at a time providing a more personal service that is customised to your business. Typically using a marketing consultant is cheaper than using an agency.
Outsourcing marketing is possible in Australia by hiring a marketing consultant or a marketing agency. By outsourcing your marketing you get access to people who are experts in their field rather than trying to do it yourself when your time & skills may not be sufficient. Digital marketing, especially things like SEO should be done by a professional who has the right skills and knowledge.
A marketing consultant can help a small, medium or large business in any industry sector. The benefit of hiring a marketing consultant is their unbias view that is applied to solve any marketing challenge whether it is for a product or service.
Yes, an experienced marketing consultant can complete an SEO Audit of your website. Uniquely, my approach is to look at your SEO but also your brand positioning, competitors & current executions to give you practical, actionable outcomes.
Get Help From the Experts
It’s true that any company can do their own SEO and digital advertising for very little cost. Although there’s also very little yield if you have no idea what you’re doing. Even if you’re good but not great, you’re going to lose the online battle to those who truly are experts. So then, what good does that do you when “saving money” actually accomplishes nothing? To put it bluntly, hiring your own team of experts is the only way a company can succeed against the kind of competition that exists in practically every major product or service category these days. Read our simple guide about whether using a free website builder is a good idea.
Digital Marketing CONSULTANTS Keep Up With the Latest Trends
Another drawback of doing your own digital marketing is trying to keep up with the latest digital advertising trends. Not many business owners have time to constantly update their digital marketing training while also running a company. Even if you have an in-house digital marketing team, all this necessary retraining will be coming out of your pocket. It’s far more practical, and cheaper, to hire a digital marketing consultant. They always stay on top of the latest technologies, search algorithm updates and other marketing trends.
Plus, they train on their own time. In other words, you only pay for the work they do for you. With in-house digital marketing teams, you’re paying for both work and training.
Avoid spending money on the latest gimmicks
We hear some very funny stories about business owners who read a blog post about some new social media platform or a new marketing hack that ‘everyone’ is doing. Sometimes these might be great, but in lots of cases they are just another gimmick that might create a short burst of activity but typically no deliver either long term business growth or high quality customers.
A marketing professional can help you make decisions about your business goals and put in place the right strategies to achieve the results you are looking for, thus avoiding the temptation to try the latest gimmicks. Think about it for a second, does giving away free products attract the right customer or people who are constantly trawling online for the latest, easy to win, freebies?
Digital Marketing Services Don’t Call In Sick
Members of your in-house team are not guaranteed to be there for you all the time. They’re entitled to sick days, vacation, maternity/medical leave, etc. These common work absences add thousands of dollars per year to the price of each employee. You’ll never have to worry about this with third-party digital marketing services. They’re always there for you.
No Extra Costs
Another thing you don’t have to worry about with digital marketing agencies is all the hidden costs of in-house employment. We’ve already mentioned training and paid leave. There are also potential costs like holiday leave loading, superannuation payments, insurance, extra equipment like a laptop or paying for specialist software to consider.
Your third-party digital marketing team doesn’t require this of you. They’re provided these benefits via their own company.
As Much Help As You Need
What if your company expands suddenly and you need digital marketing help fast? You have to put up wanted ads, conduct interviews, spend lots of time hiring. Or on the flip side, who from your loyal, trusted team members will you choose to lay off when business is too slow? These are difficult problems that no employer enjoys solving. Fortunately, contracting digital marketing services aren’t nearly as difficult or costly as it is with your in-house employees.
If you need some extra help at the moment, hire them on for a period of time. When that requirement is completed, thank them and send them on their way with no hard feelings. With digital marketing services, you easily get just as much help as you need.
The examples above prove that in-house digital marketing costs can vary a lot based on many different factors. Turnover, pay raises, and new marketing trends can unexpectedly change the amount you’re paying for your self-run digital marketing activities. Third-party digital marketing service fees stay more-or-less constant, unless you decide to change which services you’re paying for. This makes your digital marketing budget much easier to manage and more predictable to better manage your cashflow.
Thanks to the technology used for digital marketing campaigns, the results are much easier to measure than in other types of advertising. Everything that happens in your digital campaign, from ad placement to clicks to purchases, is tracked and measurable. The same can be said for search engine optimisation for your website that has thousands of data points available to show how your chosen keywords are performing.
These important analytics make calculating your ROI much simpler and more accurate. They also let you see what’s working and what needs improvement. This applies to your digital marketing agency, too. In the same way that you can track the success of your campaign, you can also measure the results of your digital marketing consultant. Whether they’re doing a good job or a bad job, you can see for yourself just by looking at the analytics, or by making them show you all the information.
Have a look at some of our Marketing Case Studies to see the approach we take to data analysis and measuring results.
Target the Perfect Audience
Another benefit to the trackability of digital marketing is extremely precise targeting. Right from the start, you can set the parameters of your activities to reach the demographics you think are the most interested. From there, you use your initial analytics to see when, how, and with whom you have more success.
However, while this sounds like a no-lose scenario, it’s actually a little more complex than that. Specifically, if you’re doing all this yourself for the very first time, it’s a learning experience. In other words, it’s going to take you a lot of time, guesswork, and trial and error to get it right (if you ever do). This learning process often takes years. That’s why it’s better to hire a digital marketing service that already has years of experience in audience targeting.
Do You Have Digital Marketing Services?
Remember: hiring digital marketing services is the only way to reap all the benefits outlined above. In all these ways, digital marketing services are your best chance at digital marketing success. We can even help provide training to your current marketing team if they don’t feel confident with digital marketing.
Are you ready to give it a try? Good, because we’re ready to help you out.