hire a marketing consultant

Want a constant flow of new customers without spending a fortune?

My no nonsense 5 step process works for any type of business to grow your customer volume within 60 days

As a marketing consultant I get more people to discover a small, medium or large business and convert them into new customers, it’s what I do best.

Want to grow sales?
hire a marketing consultant

My marketing consultant service has delivered breakthrough customer traffic growth for lots of different companies around the world both in-store and online. This has been either for products or services, enjoying an increased flow of new target audience customers using the latest digital marketing techniques and strategies..

This could be your business

That’s right, I have not come across a single business that I wasn’t able to help with my marketing consulting. 

My proven multi-step approach uses pull apart every element of your marketing, figures out what has to change, create a strategy using proven methods & then carry out the web development marketing execution for you. My small business marketing consultancy will create tactical plans that use search engine optimisation combined with a content marketing strategies to help any small business owner get noticed & stand out from the crowd. 

Best of all, my day to day actions are backed by real data to prove the changes to your online marketing are working. I am not an agency, I am your personal consulting service that helps you every step of the way to make sure you are reaching your target audience with online marketing.

See proof that using a marketing consultant can work

Read some of the case studies from some of the marketing consulting I have provided to help grow different types of businesses.

Don't let your online profile be the reason people don't buy from you

These days it is even harder to grow a business without strong digital marketing services. Marketing consulting services can change that quickly.

Getting found online means...

Is it a good idea to hire a marketing consultant?

Millions of people are searching online every day, so your business should always be growing. If it isn't & you survive on mainly existing customers then a marketing consultant can help you change that situation.

solve common digital marketing problems to get you found online by more people and convert those visitors to choose your business.It is like hiring a part time marketing manager.

Do any of these statements sound familiar?

Search Engine Optimisation

Paying an agency or contractor but don't know if it is working.

This is the most common thing that I hear. Business owners don’t know if their digital marketing is working. I can audit your website & tell you exactly what is happening.

migrate 02

Not sure about website traffic or where visitors come from.

Most business owners don’t know how to interpret their website data. Is your traffic growing? I can show you in very easy to read graphs within minutes.

brand identity 01

Your feel like your website says the same thing as others.

‘We are experienced, we are a specialist, a great team, we have great reviews, honest, reliable…’ boring. I can help define your unique points of difference to make you stand out.

text file font

You want to know what search keywords you rank for.

Most businesses only rank for their own name & miss out on thousands of customers every day. I can audit your performance & show you new opportunities.

Online Marketing Audit photo

Spending money on ads but not getting calls or emails.

Spending money on ads is a waste of time if your website is not compelling. You won’t convert visitors to leads, I can change this quickly so you aren’t wasting money.

ux 02

The agency or contractor doesn't give you answers.

The single biggest thing I hate about the digital marketing industry. I provide 100% transparency & clear information so you can decide actions to take.

Website Design Development photo

You don't know how to make changes to your website.

Small changes to a website can have dire consequences. I can make changes for you to improve speed, usability, performance and SEO results.

Digital Marketing

You want SEO but don't know where to start.

Every business owner at some point realises they need SEO but have either been scammed or don’t know where to start. I will show you with data & easy to read info.

Competition online for new customers is more fierce than ever before. People can find products or services at the press of a button on a mobile phone or laptop. Therefore having a strong digital marketing strategy with a clear marketing plan isn’t optional, it is a basic business requirement.

Billions of websites, brands & choices make it hard to compete online, but with a clear digital strategy for your business it is possible to improve your online marketing. 

Online strategy, content marketing strategy, creating promotional plans or improving your SEO is the type of digital marketing consulting services I provide for lots of other business owners every day. There are so many digital channels that are available day to day that small business owners can use to reach your ideal target audience.

Want proof?

Marketing consultant reviews

Read some of the review highlights from other business owners who have hired me as their marketing consultant.

After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.Skilled in contemporary marketing strategy.

I hired Paul as a marketing consultant, he drove me to new benchmarks. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth.
David Taubman The Path To Great Culture Profile Photo
David Taubman
The Path To Great Culture
I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites.

I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.
Robyn Foyster
Robyn Foyster
Foyster Media
What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.

Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads...results that previous (very costly) agencies failed to deliver.
Michael Larobina CEO Realserve testimonial for Paul D'Ambra marketing consultant
Michael Larobina
Chief Executive Officer
Paul was engaged to prepare a digital marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice.

His work ethic is absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
Milad Melhem
Milad Melhem
Tailored Teeth Dental
If you hire a marketing consultant
will it help your business grow?

See some of my marketing consultant case study examples below. Real life marketing results that other business owners have enjoyed because they contracting me as their digital marketing consultant.

results in 60 days with 100% transparency

  • No strategy & plan.
  • Limited new customers.
  • No differentiation.
  • Competitors win business.
  • No online exposure.
  • Strategy in sync with goals.
  • Get found by new people.
  • Stand out in the market.
  • Get market share.
  • More visibility online.

I know, it is hard to find a marketing consultant that will show you actual, believable, results. Lots of digital marketing agencies or consultants will display pretty photos of a website they built, but that doesn’t mean it grew sales, improved search rankings or converted visitors to leads.

Any business owner cannot afford to invest money in a marketing consultant and not understand the results being achieved. I regularly expose digital marketing contractors and agencies that hide information to make it look like things are working., even though they are not.

I provide 100% transparency  Below are some real life examples from digital marketing activities I have executed for different businesses & you can read some of the case studies that have deeper insights. A business owner can’t afford to invest money & not really know what results they are getting from their digital marketing activities.

Hiring a marketing consultant can be a game-changer for any business, regardless of its size or industry. A seasoned entrepreneur who has built multi-billion dollar companies can attest to the fact that marketing is an essential component of any successful business. In this response, we will explore why hiring a marketing consultant can deliver amazing business results, and what things they can do to help a business grow.

First and foremost, marketing consultants are experts in their field. They have spent years honing their skills and expertise in the art of marketing. They possess a deep understanding of how to build and execute successful marketing strategies that can drive growth and revenue for a business. By hiring a marketing consultant, a business gains access to this wealth of knowledge and experience, which can be invaluable in driving business success.

One of the primary benefits of hiring a marketing consultant is that they can help a business develop a clear and concise marketing strategy. A marketing consultant can work with a business to identify its target audience, understand its competition, and develop a marketing plan that is tailored to the business’s unique needs and goals. This can include everything from developing a brand identity and messaging, to identifying the most effective marketing channels and tactics.

Marketing consultants can also help businesses improve their overall marketing effectiveness. They can provide guidance on how to optimize marketing campaigns, measure results, and make data-driven decisions. A good marketing consultant will have a deep understanding of analytics and be able to provide insights into what is and isn’t working with a business

Some of the businesses i've done marketing consulting for

Your business can hire a marketing expert on a contract basis that has Australian & international experience.

I have provided marketing consulting to both global and local businesses in many different industry sectors. My digital marketing programs have worked for B2C or B2B businesses including fast moving consumer electronics products, renovation contractors, surveyors, electricians and even engineering companies.

Logitech Logo photo


Hewlett Packard Logo


Lotus Logo photo


Harvey Norman Logo photo


Realserve Logo photo

Property measurement

Nu Trend Logo photo


Swtich Physio Logo photo


Scope Security Logo photo


Genesis Retail Displays Logo photo

point of sale

Picture Me Logo photo


Tailored Teetch Dental Cosmetics Logo photo


Pro Steel Engineering Logo


Domayne Logo


Dick Smith Electronics Logo


Rescue Website Logo photo


Foyster Media Logo photo


How do you hire a marketing consultant?

Working closely with a marketing consultant is really easy for any business owner to do, especially with my 5 step process.

Do you have an insatiable desire for your business to be successful? We all do, but how we get there is the biggest challenge everyone faces. Under my digital marketing mentorship, you will be constantly learning and pushing the envelope to scale your business goals beyond what you once thought was unachievable.

I am a digital marketing expert who consultants to business owners to provide actionable strategies that work in any industry or sector. You can leverage my extensive experience by engaging me as a digital marketing contractor to work on your business.

What can I do?

  • Build a brand new website.
  • Help to update your existing website.
  • Keyword research.
  • Website content creation.
  • Google Ads search campaigns.
  • SEO for your website.
  • Competitor analysis.
  • Update copywriting.
  • Audit your online traffic to see what is/isn’t working.

Step #1
Marketing discovery

I learn about your business

I will quickly dig into all the key elements of your current marketing, listen to your challenges, the goals you have & the outcomes you want to achieve. All of this information is used as our baseline to execute new digital marketing activities.

Step #2

Data analysis to prove what is needed

I conduct a detailed digital marketing audit of your business. I use Google Analytics & Google Search Console to review your website. I will uncover visitor volumes, keyword rankings, website errors & more. It will make your agency or contractor shake in their boots.

Step #3

I will digitally stalk your competitors

With the use of online tools I will look at what is working for your nominated competitors plus others that appear online for competitive services or search keywords. This can uncover gaps in marketing execution or opportunities for your business.

Step #4

I will show you what people want

I will then do my own research to see what people are searching online for, the types of search phrases they use, the information they can see & the monthly volumes from primary & related search terms.

Step #5

Using the data, we put a plan into action

All of this info is put into a simple to read summary that gives you the proof points, then the actions required to make improvements. There is no theoretical garbage, it is actionable items that can be done that day.

If you hire a marketing consultant
is it better than an agency?

Unlike an agency, I am a marketing expert in Sydney that will give you 100% undivided, personal, focus for your business.

You never quite know who is going to do the work in an agency, when they will respond or how many hundreds of other clients they are trying to manage. 

Working with an independent digital marketing consultant like me will mean you get 100% attention & focus while I manage every aspect of the work being done.

  • Juggles hundreds of clients.
  • Account manager doesn't do the work.
  • Can be slow to respond.
  • Questionable marketing integrity.
  • Not be what it 'looks' like online.
  • Accountable for your business.
  • Will be doing the work for you.
  • Is responsive & proactive.
  • Wants you to succeed.
  • Gives you a 1:1 personal relationship.

How much does it cost to hire a marketing consultant?

How much is it costing your business missing out on new customers everyday?

You are literally missing out on new business opportunities while you are reading this sentence, that is why you need to hire a digital marketing expert to help you. 

I know from doing my own keyword research that there are thousands of business owners searching every month for ‘how much do digital marketing consultants charge’ or ‘how much to pay for a digital marketing consultant’, there are thousands of companies looking for a marketing consultant everyday.

They are looking to hire a digital marketing expert in Sydney or other states to help them with their business – you are missing out.

The amount a marketing consultant will charge may vary between $70 inc gst per hour and over $200 inc gst per hour based on the consultant’s experience. The average cost of hiring a marketing consultant is cheaper than engaging with a local marketing agency.

When you compare the cost of a marketing consultant it is cheaper than hiring a full time employee because of these factors;

  • Lack of experience
  • Superannuation on costs
  • Annual & sick leave payments
  • Public holiday loading
  • Workers compensation
  • Payroll tax
  • Cost of equipment
  • Cost of providing office / desk space
  • Training & education costs

A typical minimum wage employee costs you $740 per week which is approximately $39,000 per year plus your on costs. Most digital marketing assistants will cost between $50,000 and $70,000 a year with only one to three years experience.

You can contract me as your digital marketing consultant for as little as $997 per month which is less than $12,000 per year & get an immediate return on investment using my extensive marketing experience.

Yearly cost comparison

$ 12,000
  • 15+ years exp
$ 39,000
  • No marketing exp
Marketing assistant
$ 60,000
  • 1-3 years exp

Hire a marketing expert
in Sydney

Finding the right marketing expert in Sydney can feel overwhelming with so many to choose from.

This is what to look for when you are comparing...

  • Do they just show pictures of websites, or actual results or achievements delivered from their marketing?
  • Does the photos on their website or social media look like generic images used from the internet?
  • What history does their LinkedIn profile or resume show, were they just a social media manager or assistant?
  • Do they have any marketing case studies that show real world situations they improved as an expert?
  • Do they have reviews on Google, Facebook, Word of Mouth or even LinkedIn that talk deeply about digital marketing?
Don’t be fooled by the so called, self proclaimed, digital marketing experts. It is pretty easy to find the authentic ones with a bit of research.

Get a marketing strategy consultant

A marketing strategy consultant can create a very clear plan to follow that creates structure for your business.

A marketing strategy is important because...

Independent marketing consultant in Sydney

Hiring an independent marketing consultant gives your business a new perspective & focus.

You can't get the same service from an agency...

  • A marketing consultant will work directly with your business, there are no other contractors involved.
  • Every marketing activity is specific to your business & the challenges that have to be solved using digital marketing.
  • A marketing consultant will have a broader array of knowledge that can help in all aspects of your marketing mix.
Working with someone that is independent means there are no hidden agendas, their operating costs are lower & they don’t have to create work for large teams just to keep them in jobs. Everything is laser focussed on your business.
The benefits of hiring a hire a marketing consultant

There are lots of benefits and great reasons to hire a marketing consultant in Australia.

Get help from a marketing expert
It’s true that any company can do their own SEO and digital marketing for very little cost. Although there’s also very little yield if you have no idea what you’re doing. Even if you’re good but not great, you’re going to lose the online battle to those who truly are experts. 

So then, what good does that do you when “saving money” actually accomplishes nothing? 

To put it bluntly, there are so many benefits to hiring your own marketing consulting experts as it is the only way a company can succeed against the kind of competition that exists in practically every major product or service category these days. Read my simple guide about whether using a free website builder is a good idea for example to see why cutting costs isn’t a good idea. 

Marketing consultants learn about the latest trends
Another drawback of doing your own digital marketing is trying to keep up with the latest digital advertising trends. Not many business owners have time to constantly update their digital marketing training while also running a company. Even if you have an in-house digital marketing team, all this necessary retraining will be coming out of your pocket. It’s far more practical, and cheaper, to hire a digital marketing consultant. They always stay on top of the latest technologies, search algorithm updates and other marketing trends.

Plus, they train on their own time. In other words, you only pay for the work they do for you. With in-house digital marketing teams, you’re paying for both work and training.

Avoid spending money on the latest gimmicks
I hear some very funny stories about business owners who read a blog post about some new social media platform or a new marketing hack that ‘everyone’ is doing. Sometimes these might be great, but in lots of cases they are just another gimmick that might create a short burst of activity but typically no deliver either long term business growth or high quality customers.

A brand and marketing consultant is a professional can help you make decisions about your business goals and put in place the right strategies to achieve the results you are looking for, thus avoiding the temptation to try the latest gimmicks. Think about it for a second, does giving away free products attract the right customer or people who are constantly trawling online for the latest, easy to win, freebies?

Marketing consultants don’t call in sick
Members of your in-house team are not guaranteed to be there for you all the time. They’re entitled to sick days, vacation, maternity/medical leave, etc. These common work absences add thousands of dollars per year to the price of each employee. You’ll never have to worry about this with third-party digital marketing services. They’re always there for you.

No extra costs
Another thing you don’t have to worry about with digital marketing agencies is all the hidden costs of in-house employment. We’ve already mentioned training and paid leave. There are also potential costs like holiday leave loading, superannuation payments, insurance, extra equipment like a laptop or paying for specialist software to consider.

Your third-party digital marketing team doesn’t require this of you. They’re provided these benefits via their own company.

As much help as you need
What if your company expands suddenly and you need digital marketing help fast? You have to put up wanted ads, conduct interviews, spend lots of time hiring. Or on the flip side, who from your loyal, trusted team members will you choose to lay off when business is too slow? These are difficult problems that no employer enjoys solving. Fortunately, contracting digital marketing services aren’t nearly as difficult or costly as it is with your in-house employees.

If you need some extra help at the moment, hire them on for a period of time. When that requirement is completed, thank them and send them on their way with no hard feelings. With digital marketing services, you easily get just as much help as you need.

Easy budgeting
The examples above prove that in-house digital marketing costs can vary a lot based on many different factors. Turnover, pay raises, and new marketing trends can unexpectedly change the amount you’re paying for your self-run digital marketing activities. Third-party digital marketing service fees stay more-or-less constant, unless you decide to change which services you’re paying for. This makes your digital marketing budget much easier to manage and more predictable to better manage your cashflow.

Measurable results
Thanks to the technology used for digital marketing campaigns, the results are much easier to measure than in other types of advertising. Everything that happens in your digital campaign, from ad placement to clicks to purchases, is tracked and measurable. The same can be said for search engine optimisation for your website that has thousands of data points available to show how your chosen keywords are performing.

These important analytics make calculating your ROI much simpler and more accurate. They also let you see what’s working and what needs improvement. This applies to your digital marketing agency, too. In the same way that you can track the success of your campaign, you can also measure the results of your digital marketing consultant. Whether they’re doing a good job or a bad job, you can see for yourself just by looking at the analytics, or by making them show you all the information.

Have a look at some of my Marketing Case Studies to see the approach we take to data analysis and measuring results.

Target the perfect audience
Another benefit to the trackability of digital marketing is extremely precise targeting. Right from the start, you can set the parameters of your activities to reach the demographics you think are the most interested. From there, you use your initial analytics to see when, how, and with whom you have more success.

However, while this sounds like a no-lose scenario, it’s actually a little more complex than that. Specifically, if you’re doing all this yourself for the very first time, it’s a learning experience. In other words, it’s going to take you a lot of time, guesswork, and trial and error to get it right (if you ever do). This learning process often takes years. That’s why it’s better to hire a digital marketing service that already has years of experience in audience targeting.

Remember: hiring digital marketing services is the only way to reap all the benefits outlined above. In all these ways, digital marketing services are your best chance at digital marketing success. We can even help provide training to your current marketing team if they don’t feel confident with digital marketing.

Are you ready to give it a try? Good, because I’m ready to help you out.

Frequeently asked questions for - hire a marketing consultant

Here are the most common questions I get asked about hiring marketing consultants

Typically an agency is a company that has lots of staff managing hundreds of different clients at any one time. A marketing consultant will handle a few clients at a time providing a more personal service that is customised to your business. 

Hiring a marketing consultant in most cases will be cheaper than using an agency because the way the businesses operate are different. An agency has to pay managers, account managers and workers, so there are many layers of add-on costs to cover which are charged to you.

A marketing consultant may not have all the same resources available where they operate from compared to an agency, but most digital marketing requires strategy, written content and execution. Things like graphic design, logo creation, photography can easily be outsourced if and when needed.

Outsourcing your marketing makes a lot of sense for a small or medium business. Instead of getting an existing staff member to try and do marketing you can hire a digital marketing consultant who is very experienced. 

By choosing to outsource your marketing you get access to people who are experts in their field rather than trying to do it yourself when your time & skills may not be sufficient. Digital marketing, especially things like SEO should be done by a professional who has the right skills and knowledge to get it done properly.

You only have to look at the aged care case study to see how easy it is for inexperienced staff members to make errors that lead to a website crashing, loss of keyword rankings and more.

A digital marketing consultant can help a small, medium or large business in any industry sector. The benefit of hiring an external consultant is their unbias view that is applied to solve any marketing challenges for the business. This is equally applied to a product or service based company.

Consumers use online search every minute of the day, people don’t buy newspapers or read promotional flyers in the mail box either. They search using Google and try and find a local small business to satisfy their requirement. This is why the right digital marketing strategy & execution is so important for small business owners in Australia. 

You literally can’t get found online without having something in place.

Digital marketing consultants charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a consultant, but it is all relative to their experience & where you hire them from.

It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.

Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.

It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.

I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.

The cost of hiring a digital marketer will depend on the type of situation you are trying to set up.

For example;

a digital marketer that is available as a contractor or freelancer might charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a marketer , but it is all relative to their experience & where you hire them from.

It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.

Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.

It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.

I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.

Full time staff;
If you are trying to hire a digital marketer to be a staff member on your team then the costs in Australia will vary between $50,000 and $150,000 depending on the size of the business & experience required. For most small business owners you might hire a digital marketing assistant to begin with which may cost between $40,000 and $50,000 per year. Although, you have to have a very clear idea if they are able to generate that amount in incremental sales to be worth hiring them. 

This is why it can be beneficial to hire a consultant on a short term basis to fix your marketing problems.

A good budget for digital marketing is one that is sustainable for your business. You could ask 10 marketing people how much they could spend and they will all give you different answers, it is easy to spend a budget of $100, $6,000 or $600,000 on digital marketing.
The smart way to work out your budget is to set it as a % of your revenue (or in rare cases % of profit) so that it is relative to the business being generated.
You will read lots of advice about what that percentage should be and it could be anything between 1% and 20% with a lot depending on how well established your business is.
Once you play around with your %’s you have to look at what that means in real dollar terms. If you are launching a new brand and your forecasted sales means a marketing budget of $5,000 then this might be ok for a local business operating in a suburb but more difficult for a brand being launched online that will sell to the world.
A digital marketing consultant will be able to help you work out how to stretch that budget to get maximum exposure and return on investment. Smart business owners might even put a bonus scheme in place for the marketing person.
There are so many digital marketing failures that are created by very similar factors which include;
  1. The number one reason why some digital marketing fails there isn’t a clear strategy behind it. Money is spent without a clear purpose or goal in mind.
  2. The business is not realistic about its unique selling proposition e.g ‘we are experienced’ is not unique.
  3. Everything the business is promoting just looks the same as everyone else, there is nothing to differentiate it.
  4. Too many digital marketing activities are activated at the same time without knowing what is working.
  5. Clear goals or outcomes aren’t set that can be measured against.
  6. Too many things are made a ‘focus’ at the same time which dilutes the time and energy being put into any single thing.

Content marketing must be part of a marketing strategy for small business owners in Australia. If you do not want to keep spending money on paid advertising, don’t have the time or energy to create unique social media content & don’t have any other awareness generation activities in place then creating unique content on your website can help you get found for the things you do and the problems you solve.

Any product or service solves problems that consumers will be searching for online whether that is to fix something, improve something or achieve something. The list goes on and people want information about it. 

Therefore if all you have on your website is “we are experienced”, “we have great reviews”, “our team is the best” and there is no other content then you will never get found by new customers. You are presenting the same information as hundreds of other businesses.

While many business owners may believe that they can handle their own marketing strategies, it is important to understand that hiring a marketing consultant can deliver amazing results and take your business to the next level. In this article, I will explain why hiring a marketing consultant can be beneficial and what things they can do to help a business grow.


Why Hire a Marketing Consultant?

A marketing consultant is an expert in the field of marketing and can provide valuable insights and guidance to a business owner. They are knowledgeable about current trends, industry best practices, and have experience in developing successful marketing strategies. Here are a few reasons why hiring a marketing consultant can be beneficial for your business:

Expertise – Marketing consultants have specialized expertise and knowledge in marketing. They are up-to-date with the latest marketing trends, strategies, and technologies, which can help your business stay competitive.

Objectivity – As an owner of a business, it can be challenging to remain objective about your marketing strategies. A marketing consultant provides an outside perspective, which can help you identify blind spots in your marketing efforts.

Cost-effective – Hiring a marketing consultant can be a cost-effective solution compared to hiring a full-time marketing team. A consultant can help you save money by identifying and implementing the most effective marketing strategies for your business.

Time-saving – As a business owner, your time is valuable. A marketing consultant can help you save time by managing your marketing campaigns and providing you with regular updates.


How Can a Marketing Consultant Help Your Business Grow?

A marketing consultant can help your business grow in many ways. Here are a few things that they can do to help:

Develop a Marketing Strategy – A marketing consultant can help you develop a comprehensive marketing strategy that aligns with your business goals. They can help you identify your target audience, determine your unique selling proposition, and develop a plan to reach your ideal customers.

Improve Brand Awareness – A marketing consultant can help you increase your brand awareness by creating a consistent brand message across all marketing channels. They can help you create a strong brand identity that resonates with your target audience.

Increase Customer Acquisition – A marketing consultant can help you acquire new customers by developing effective lead generation strategies. They can help you create and implement campaigns that target your ideal customer and generate leads.

Improve Customer Retention – A marketing consultant can help you retain your existing customers by developing effective customer retention strategies. They can help you create and implement campaigns that engage and delight your customers, increasing customer loyalty.

Monitor Marketing Performance – A marketing consultant can help you monitor the performance of your marketing campaigns. They can track metrics such as website traffic, lead generation, and customer engagement. Based on the data, they can make adjustments to your marketing strategy to ensure that it is as effective as possible.

Hiring a marketing consultant is often a better option than employing a full-time staff member, especially if the staff member is inexperienced. Here are five reasons why:

  1. Expertise and Experience: Marketing consultants are experts in their field, with years of experience in creating and implementing successful marketing campaigns for different industries. They are knowledgeable about the latest marketing trends and best practices, and can provide valuable insights that inexperienced staff members may not have.

  2. Cost-Effective: Hiring a full-time staff member can be expensive, especially when you factor in salaries, benefits, and other overhead costs. Marketing consultants, on the other hand, can work on a project basis or hourly rate, which is often more cost-effective in the long run.

  3. Flexibility: Marketing consultants offer more flexibility than full-time staff members. They can be hired for short-term or long-term projects, and can be brought on as needed. This means that you can adjust your marketing efforts based on your business needs and goals, without being tied to a full-time employee.

  4. Objective Perspective: Marketing consultants bring an objective perspective to your marketing strategy. They are not emotionally invested in your business and can provide unbiased feedback on your marketing efforts. This can help you identify blind spots and improve your strategy for better results.

  5. Access to Resources: Marketing consultants often have access to a range of resources, including tools, technology, and industry contacts. This can help you implement more effective marketing strategies and stay ahead of the competition.

Marketing consultants will either charge a monthly retainer fee that includes specific tasks or time allocated to your project or they will provide a quotation based on the tasks that have to be completed. 

Some will work off a cost per hour basis & others will provide an overall cost to complete the marketing tasks you need done. 

Either way it can be a flexible situation so that you can manage your costs accordingly by turning into a fixed cost of some type that is paid for either weekly, monthly or quarterly.

What is more important to consider is that with in put from a marketing consultant you may quickly see results through increased customer visibility & sales. Any investment can be quickly recovered through increased sales. Even more important is to think about the long term benefits it can give your business long after the consultant has completed their work.

The right time to hire a marketing consultant is when you and your staff are ready to receive external inputs that will improve your business. Sounds weird, but really there is no ‘right time’ of the year, month or day to hire a marketing consultant. What is more important is that mentally, emotionally & financially you are ready to accept someone providing feedback, help & assistance to help grow your business.

Not everyone will be ready for this & if you are not, then best to wait. Although just remember, the longer you delay hiring a marketing consultant, the longer you remain stuck in your current situation.

The best time to hire a marketing consultant depends on the needs and goals of your business. Generally, there are a few key times when hiring a marketing consultant can be especially beneficial:

  1. When starting a new business: If you are starting a new business, it’s important to develop a strong marketing strategy from the outset. A marketing consultant can help you identify your target audience, create a brand identity, and develop a comprehensive marketing plan that will help you launch your business successfully.

  2. When introducing a new product or service: Introducing a new product or service can be challenging, especially if you are trying to break into a crowded market. A marketing consultant can help you develop a marketing campaign that will effectively communicate the unique value of your product or service and help you stand out from the competition.

  3. When rebranding: If you are rebranding your business, it’s important to ensure that your new brand identity is consistent across all marketing channels. A marketing consultant can help you develop a rebranding strategy that will effectively communicate your new brand message to your target audience.

  4. When experiencing a plateau in growth: If your business is experiencing a plateau in growth, it may be time to reassess your marketing strategy. A marketing consultant can provide an objective perspective and help you identify areas for improvement in your marketing efforts.

  5. When facing new competition: If new competitors are entering your market, it’s important to stay ahead of the curve. A marketing consultant can help you develop a marketing campaign that will effectively communicate your unique value proposition and help you maintain a competitive edge.

A marketing consultant can most certainly help with making website growth improvements. Unlike a website designer, graphic designer, website developer or a programmer, a marketing consultant has the skills to look at your business, your competitors, your website, market positioning and also technical set up to figure out all the things that have to be changed to grow your website volumes.

  1. Website Design and Development: A marketing consultant can help design and develop a website that is user-friendly, visually appealing, and optimized for search engines. They can ensure that your website is mobile-friendly and optimized for speed, which can improve user experience and search engine rankings.

  2. SEO: Search engine optimization (SEO) is crucial for driving traffic to your website. A marketing consultant can help you identify relevant keywords, optimize your website content, and improve your website’s overall SEO performance, which can help increase your website’s visibility in search engines and drive more traffic to your website.

  3. Content Marketing: Content marketing is an effective way to engage with your target audience and drive traffic to your website. A marketing consultant can help you develop a content marketing strategy that includes blog posts, infographics, videos, and other types of content that will resonate with your target audience.

  4. Social Media Marketing: Social media platforms are powerful tools for promoting your business and driving traffic to your website. A marketing consultant can help you develop a social media strategy that includes creating and sharing content on relevant platforms, engaging with your audience, and using social media advertising to reach a wider audience.

  5. Conversion Rate Optimization: Conversion rate optimization (CRO) is the process of improving the percentage of visitors to your website who take a desired action, such as making a purchase or filling out a form. A marketing consultant can help you optimize your website’s design, layout, and content to improve your conversion rate, which can lead to increased revenue and growth.

  6. Analytics and Reporting: A marketing consultant can help you track and analyze website performance metrics, such as website traffic, conversion rates, and user behaviour. They can provide regular reports and insights that will help you identify areas for improvement and make data-driven decisions that will help your website grow.

To be a good marketing consultant in today’s modern world, it’s important to have a wide range of skills and experience. Here are some key qualities and skills to look for when choosing a marketing consultant:

  1. Strategic Thinking: A good marketing consultant should be able to think strategically and develop a marketing plan that aligns with your business goals and objectives.

  2. Digital Marketing Expertise: With the increasing importance of digital marketing, a good marketing consultant should have a deep understanding of digital marketing strategies and tactics, including SEO, social media, email marketing, and content marketing.

  3. Analytical Skills: Marketing is a data-driven field, and a good marketing consultant should be able to analyze data and use it to make informed decisions about marketing strategies and tactics.

  4. Communication Skills: A good marketing consultant should be able to communicate effectively with clients and team members, and be able to clearly explain marketing strategies and tactics.

  5. Industry Knowledge: A good marketing consultant should have a thorough understanding of the industry in which your business operates, including market trends, customer behavior, and your competition.

  6. Creativity: A good marketing consultant should be able to think creatively and come up with innovative marketing ideas that will help your business stand out from the competition.

  7. Adaptability: Marketing is a constantly evolving field, and a good marketing consultant should be able to adapt to new trends and changes in the industry.

When looking for a marketing consultant, business owners should look for someone who has experience working with businesses similar to theirs and can demonstrate a track record of success. They should also ask for references and look for testimonials from other clients. A good marketing consultant should be transparent about their processes and be able to provide regular updates and reports on the progress of their work. Finally, it’s important to find someone who is a good fit for your business and can work collaboratively with your team to achieve your marketing goals.

Book a free discovery session

An obligation free 20 minute discussion to see how we can work together to improve your marketing situation.