FREELANCE MARKETING CONSULTANT.
25 YEARS OF MARKETING EXPERIENCE
Do you have an insatiable desire to be successful?
We all do, but how do we get there? Under my mentorship, you will be constantly learning and pushing the envelope to scale your business goals beyond what you once thought was unachievable.
I am a marketing professional who consultants to business owners to provide go to actionable strategies for any industry or sector. Leverage my my extensive marketing experience to help your business grow.
MARKETING STRATEGY CONSULTING
Customised marketing for your brand
Competition is more fierce than ever with the ability to find products or services at the press of a button from a mobile phone or laptop.
Billions of websites, brands & choices make it critical to have a clear marketing strategy for your business. Digital strategy, content marketing, creating marketing plans or improving your SEO I am the marketing professional you need.
What is your unique selling proposition?
Your brand has to be unique to be able to stand out from the clutter and noise in today’s crowded marketplace. A marketing consultant can help identify & develop these attributes.
PRODUCT OR SERVICE MARKETING
How well is your offer presented?
There is little point investing money into marketing if the product or service marketing strategies aren’t solid & backed with the commercial goals of the business in mind. I re-invigorate activities to elevate your offerings.
Who are your perceived competitors?
Competitors could be brands you know but also others you weren’t aware of that people are discovering online. I can uncover this for you with a digital marketing competitive analysis.
ONLINE PROFILE MANAGEMENT
What does your brand look like?
Achieving marketing success is about making sure every touch point looks and feels consistent. Your brand has to be managed well & presented property at all touch points offline and online.
How do you use digital platforms?
For most business owners digital marketing will start with the website as the foundation to all online efforts. I can help you measure your website and social media digital marketing performance or helps with content marketing.
SEARCH ENGINE OPTIMISATION
Do you get found via solid seo?
Having a live website doesn’t mean you will actually be found online. As an experienced digital marketing consultant I will help you discover whether or not your website is getting discovered with an SEO audit
STEP 1 - Learning about your business
The first step to hiring me as your marketing consultant is to book a ‘Discovery Session’ where I can learn more about your business, current challenges, commercial goals & begin to formulate an approach that can be taken to achieve the outcomes you are seeking.
STEP 2 - Insights to prove what is needed
Using a data & analytics I then conduct a detailed marketing audit of your business by taking a customer’s point of view, a review of your online profiles & conducting research into search behaviour for your industry sector. This intensive report uses data driven metrics to create actionable marketing activities.
ACTION & ANALYSIS
STEP 3 - Implementing changes with proof
Using the combination of your commercial goals & the data from the audit, I work closely with you to put everything into action. This includes providing various reports to demonstrate positive performance improvements & outcomes. Marketing is not a set and forget activity. I will curate insights for your business to revise, renew, and re-energise your marketing strategies for optimal success to keep you ahead of the competition.
how much is a marketing consultant?
Simple, transparent pricing.
Many business owners wonder ‘how much do marketing consultants charge’ or ‘how much to pay for a marketing consultant’ and this will vary based on the consultant’s experience & the scope of work required. I am a freelance marketing consultant that is typically cheaper than using an agency & I provide a 1:1 personal service customised to your business.
When you are weigh up cost of a marketing consultant, compare it to the real cost of labour including the hidden costs of employees such as;
Inexperience & superannuation
Annual & sick leave
A typical minimum wage employee costs you $740 per week which is approx $39K per year plus your on costs. A marketing consultant might cost you $3,000 but drives ROI via a professional business approach, improved marketing execution, competitor analysis and long term brand benefits..
- 1:1 CONSULT SESSION
- OUTLINE MARKETING NEEDS
- EXPLORE IDEAS & OPTIONS
- IDENTIFY NEEDS
- SUMMARY OF ACTIONS
- MARKETING OVERVIEW
- WEBSITE PERFORMANCE
- DATA & SEARCH ANALYSIS
- COMPETITOR REVIEW
- 20+ PAGE REPORT
- WEBSITE DESIGN
- SEO DEVELOPMENT
- CONTENT CREATION
- REPORTING & ANALYSIS
MARKETING CONSULTANT REVIEW HIGHLIGHTS
Genuine reviews from my previous marketing consultancy clients
As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.
I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.
The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”
In fact, he went over and above the work he'd scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future.
I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites.
I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.
What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.
12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads.
His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
I highly recommend Paul and would gladly work with him again in the future."
SOME OF THE AMAZING BRANDS I'VE BEEN FORTUNATE TO WORK WITH
Marketing consulting for any industry sector
My experience providing marketing consulting has seen me working with global and local brands across various industry sectors. I have delivered marketing programs for B2B or B2C situations from fast moving technology products to technical or commercial services.
Retail point of sale
Tours & courses
A few common questions about hiring a marketing consultant
Typically an agency is a company that has lots of staff managing hundreds of different clients at any one time. A marketing consultant will handle a few clients at a time providing a more personal service that is customised to your business. Typically using a marketing consultant is cheaper than using an agency.
Outsourcing marketing is possible in Australia by hiring a marketing consultant or a marketing agency. By outsourcing your marketing you get access to people who are experts in their field rather than trying to do it yourself when your time & skills may not be sufficient. Digital marketing, especially things like SEO should be done by a professional who has the right skills and knowledge.
A marketing consultant can help a small, medium or large business in any industry sector. The benefit of hiring a marketing consultant is their unbias view that is applied to solve any marketing challenge whether it is for a product or service.
Yes, an experienced marketing consultant can complete an SEO Audit of your website. Uniquely, my approach is to look at your SEO but also your brand positioning, competitors & current executions to give you practical, actionable outcomes.