Struggling to get a constant flow of new customers?
You should hire a marketing consultant
My no nonsense 5 step process works for any type of business to grow your customer volume within 60 days
...guaranteed.
Getting more people to a website for a business owner and converting them into new customers is what I do best.
- Works for any industry
- see results within 60 days
- high quality customers
- 100% transparency
- I do it all for you
Imagine these results
using digital marketing for your business
My digital marketing consulting has delivered breakthrough website traffic growth for lots of business types around the world. They either sell products or services, enjoying an increased flow of new target audience customer leads via their website.
That’s right, I have not come across a single business that I wasn’t able to help.
My proven multi-step approach uses pull apart every element of your digital marketing, figures out what has to change, create a strategy using proven methods & then carry out the web development marketing execution for you. My marketing plans use search engine optimisation combined with a content marketing strategy to help any small business owner stand out from the crowd.
Best of all, my day to day actions are backed by real data to prove the changes to your online marketing are working. I am not an agency, I am your personal consulting service that helps you every step of the way to make sure you are reaching your target audience with online marketing.
This could be your business
Don't let your online profile be the reason people don't buy from you
These days it is even harder to grow a business without strong digital marketing services. Consulting services can change that quickly.
Getting found online means...
- A regular flow of new customers.
- Reducing your advertising costs.
- Increasing average sale values.
- Building long term brand equity.
- Beating your competitors.
Is using a hire a marketing consultant a good idea?
Millions of people are searching online every day, so your business should always be growing. If it isn't & you survive on mainly existing customers then a digital marketing consultant can change that.
I solve common digital marketing problems to get you found online by more people and convert those visitors to choose your business.It is like hiring a part time marketing manager.
Do any of these statements sound familiar?
Paying an agency or contractor but don't know if it is working.
This is the most common thing that I hear. Business owners don’t know if their digital marketing is working. I can audit your website & tell you exactly what is happening.
Not sure about website traffic or where visitors come from.
Most business owners don’t know how to interpret their website data. Is your traffic growing? I can show you in very easy to read graphs within minutes.
Your feel like your website says the same thing as others.
‘We are experienced, we are a specialist, a great team, we have great reviews, honest, reliable…’ boring. I can help define your unique points of difference to make you stand out.
You want to know what search keywords you rank for.
Most businesses only rank for their own name & miss out on thousands of customers every day. I can audit your performance & show you new opportunities.
Spending money on ads but not getting calls or emails.
Spending money on ads is a waste of time if your website is not compelling. You won’t convert visitors to leads, I can change this quickly so you aren’t wasting money.
The agency or contractor doesn't give you answers.
The single biggest thing I hate about the digital marketing industry. I provide 100% transparency & clear information so you can decide actions to take.
You don't know how to make changes to your website.
Small changes to a website can have dire consequences. I can make changes for you to improve speed, usability, performance and SEO results.
You want SEO but don't know where to start.
Every business owner at some point realises they need SEO but have either been scammed or don’t know where to start. I will show you with data & easy to read info.
Competition online for new customers is more fierce than ever before. People can find products or services at the press of a button on a mobile phone or laptop. Therefore having a strong digital marketing strategy with a clear marketing plan isn’t optional, it is a basic business requirement.
Billions of websites, brands & choices make it hard to compete online, but with a clear digital strategy for your business it is possible to improve your online marketing.
Online strategy, content marketing strategy, creating promotional plans or improving your SEO is the type of digital marketing consulting services I provide for lots of other business owners every day. There are so many digital channels that are available day to day that small business owners can use to reach your ideal target audience.
Want proof?
See my hire a marketing consultant reviews
Read some of the review highlights from other business owners who have worked with me as their digital marketing consultant.
He drove me to new benchmarks. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth.
The Path To Great Culture
I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.
Foyster Media
Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads...results that previous (very costly) agencies failed to deliver.
Realserve
His work ethic is absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
Tailored Teeth Dental
Can a hire a marketing consultant
help your business grow?
See some digital marketing case study examples below. Real life marketing results that other business owners have enjoyed because they contracting me as their digital marketing consultant.
results in 60 days with 100% transparency
WITHOUT A CONSULTANT
- No strategy & plan.
- Limited new customers.
- No differentiation.
- Competitors win business.
- No online exposure.
WITH A CONSULTANT
- Strategy in sync with goals.
- Get found by new people.
- Stand out in the market.
- Get market share.
- More visibility online.
I know, it is hard to find a digital marketing consultant that will show you actual, believable, results. Lots of digital marketing agencies or consultants will display pretty photos of a website they built, but that doesn’t mean it grew sales, improved search rankings or converted visitors to leads.
Any business owner cannot afford to invest money in a digital marketing consultant and not understand the results being achieved. I regularly expose digital marketing contractors and agencies that hide information to make it look like things are working., even though they are not.
I provide 100% transparency Below are some real life examples from digital marketing activities I have executed for different businesses & you can read some of the case studies that have deeper insights. A business owner can’t afford to invest money & not really know what results they are getting from their digital marketing activities.
Some of the businesses i've done marketing for
Your business can hire a marketing expert on a contract basis that has Australian & international experience.
I have provided marketing consulting to both global and local businesses in many different industry sectors. My digital marketing programs have worked for B2C or B2B businesses including fast moving consumer electronics products, renovation contractors, surveyors, electricians and even engineering companies.
Consumer
electronics
Consumer
electronics
Automotive
industry
Consumer
electronics
Property measurement
Bathroom
renovations
Healthcare
services
Locksmith
solutions
Retail
point of sale
Photography
courses
Dental
practice
Steel
fabrication
Consumer
goods
Consumer
electronics
Lifestyle
media
News
publishing
How do you work with a hire a marketing consultant
Working closely with a digital marketing consultant is really easy for any business owner to do, especially with my 5 step process.
Do you have an insatiable desire for your business to be successful? We all do, but how we get there is the biggest challenge everyone faces. Under my digital marketing mentorship, you will be constantly learning and pushing the envelope to scale your business goals beyond what you once thought was unachievable.
I am a digital marketing expert who consultants to business owners to provide actionable strategies that work in any industry or sector. You can leverage my extensive experience by engaging me as a digital marketing contractor to work on your business.
What can I do?
- Build a brand new website.
- Help to update your existing website.
- Keyword research.
- Website content creation.
- Google Ads search campaigns.
- SEO for your website.
- Competitor analysis.
- Update copywriting.
- Audit your online traffic to see what is/isn’t working.
Step #1
Marketing discovery
I learn about your business
I will quickly dig into all the key elements of your current marketing, listen to your challenges, the goals you have & the outcomes you want to achieve. All of this information is used as our baseline to execute new digital marketing activities.
Step #2
Website
audit
Data analysis to prove what is needed
I conduct a detailed digital marketing audit of your business. I use Google Analytics & Google Search Console to review your website. I will uncover visitor volumes, keyword rankings, website errors & more. It will make your agency or contractor shake in their boots.
Step #3
Competitor
review
I will digitally stalk your competitors
With the use of online tools I will look at what is working for your nominated competitors plus others that appear online for competitive services or search keywords. This can uncover gaps in marketing execution or opportunities for your business.
Step #4
Customer
research
I will show you what people want
I will then do my own research to see what people are searching online for, the types of search phrases they use, the information they can see & the monthly volumes from primary & related search terms.
Step #5
Marketing
actions
Using the data, we put a plan into action
All of this info is put into a simple to read summary that gives you the proof points, then the actions required to make improvements. There is no theoretical garbage, it is actionable items that can be done that day.
Is a hire a marketing consultant
better than an agency?
Unlike an agency, I am a digital marketing expert in Sydney that will give you 100% undivided, personal, focus for your business.
You never quite know who is going to do the work in an agency, when they will respond or how many hundreds of other clients they are trying to manage.
Working with an independent digital marketing consultant like me will mean you get 100% attention & focus while I manage every aspect of the work being done.
A TYPICAL AGENCy
- Juggles hundreds of clients.
- Account manager doesn't do the work.
- Can be slow to respond.
- Questionable marketing integrity.
- Not be what it 'looks' like online.
A CONSULTANT is
- Accountable for your business.
- Will be doing the work for you.
- Is responsive & proactive.
- Wants you to succeed.
- Gives you a 1:1 personal relationship.
How much does a hire a marketing consultant cost?
How much is it costing your business missing out on new customers everyday?
You are literally missing out on new business opportunities while you are reading this sentence, that is why you need a digital marketing expert to help you.
I know from doing my own keyword research that there are thousands of business owners searching every month for ‘how much do digital marketing consultants charge’ or ‘how much to pay for a digital marketing consultant’. They are looking to hire a digital marketing expert in Sydney or other states to help them with their business – you are missing out.
The amount a digital marketing strategy consultant will charge may vary between $70 inc gst per hour and over $200 inc gst per hour based on the consultant’s experience. Hiring an independent marketing consultant is cheaper than engaging with a local marketing agency.
When you compare the cost of a marketing consultant it is cheaper than hiring a full time employee because of these factors;
- Lack of experience
- Superannuation on costs
- Annual & sick leave payments
- Public holiday loading
- Workers compensation
- Payroll tax
- Cost of equipment
- Cost of providing office / desk space
- Training & education costs
A typical minimum wage employee costs you $740 per week which is approximately $39,000 per year plus your on costs. Most digital marketing assistants will cost between $50,000 and $70,000 a year with only one to three years experience.
You can contract me as your digital marketing consultant for as little as $997 per month which is less than $12,000 per year & get an immediate return on investment using my extensive marketing experience.
Yearly cost comparison
Marketing
consultant
- 15+ years exp
Average
employee
- No marketing exp
Marketing assistant
- 1-3 years exp
Hire a digital marketing expert in Sydney
Finding the right digital marketing expert in Sydney can feel overwhelming with so many to choose from.
This is what to look for when you are comparing...
- Do they just show pictures of websites, or actual results or achievements delivered from their marketing?
- Does the photos on their website or social media look like generic images used from the internet?
- What history does their LinkedIn profile or resume show, were they just a social media manager or assistant?
- Do they have any marketing case studies that show real world situations they improved as an expert?
- Do they have reviews on Google, Facebook, Word of Mouth or even LinkedIn that talk deeply about digital marketing?
Get a digital marketing strategy consultant
A digital marketing strategy consultant can create a very clear plan to follow that creates structure for your business.
A marketing strategy is important because...
- There is a clear plan everyone is working to.
- It creates clarity on the outcomes required.
- It can easily be measured or compared.
- It creates clear purpose to all marketing activities.
- You make the consultant accountable.
Independent digital marketing consultant in Sydney
Hiring an independent digital marketing consultant gives your business a new perspective & focus.
You can't get the same service from an agency...
- A marketing consultant will work directly with your business, there are no other contractors involved.
- Every marketing activity is specific to your business & the challenges that have to be solved using digital marketing.
- A marketing consultant will have a broader array of knowledge that can help in all aspects of your marketing mix.
Is a hire a marketing consultant
worth hiring for a business?
There are lots of sensible reasions to hire a digital marketing resultant in Australia.
Get help from a digital marketing expert
It’s true that any company can do their own SEO and digital marketing for very little cost. Although there’s also very little yield if you have no idea what you’re doing. Even if you’re good but not great, you’re going to lose the online battle to those who truly are experts.
So then, what good does that do you when “saving money” actually accomplishes nothing?
To put it bluntly, hiring your own consulting experts is the only way a company can succeed against the kind of competition that exists in practically every major product or service category these days. Read our simple guide about whether using a free website builder is a good idea.
Digital marketing consultants learn about the latest trends
Another drawback of doing your own digital marketing is trying to keep up with the latest digital advertising trends. Not many business owners have time to constantly update their digital marketing training while also running a company. Even if you have an in-house digital marketing team, all this necessary retraining will be coming out of your pocket. It’s far more practical, and cheaper, to hire a digital marketing consultant. They always stay on top of the latest technologies, search algorithm updates and other marketing trends.
Plus, they train on their own time. In other words, you only pay for the work they do for you. With in-house digital marketing teams, you’re paying for both work and training.
Avoid spending money on the latest gimmicks
We hear some very funny stories about business owners who read a blog post about some new social media platform or a new marketing hack that ‘everyone’ is doing. Sometimes these might be great, but in lots of cases they are just another gimmick that might create a short burst of activity but typically no deliver either long term business growth or high quality customers.
A marketing professional can help you make decisions about your business goals and put in place the right strategies to achieve the results you are looking for, thus avoiding the temptation to try the latest gimmicks. Think about it for a second, does giving away free products attract the right customer or people who are constantly trawling online for the latest, easy to win, freebies?
Digital Marketing Services Don’t Call In Sick
Members of your in-house team are not guaranteed to be there for you all the time. They’re entitled to sick days, vacation, maternity/medical leave, etc. These common work absences add thousands of dollars per year to the price of each employee. You’ll never have to worry about this with third-party digital marketing services. They’re always there for you.
No Extra Costs
Another thing you don’t have to worry about with digital marketing agencies is all the hidden costs of in-house employment. We’ve already mentioned training and paid leave. There are also potential costs like holiday leave loading, superannuation payments, insurance, extra equipment like a laptop or paying for specialist software to consider.
Your third-party digital marketing team doesn’t require this of you. They’re provided these benefits via their own company.
As Much Help As You Need
What if your company expands suddenly and you need digital marketing help fast? You have to put up wanted ads, conduct interviews, spend lots of time hiring. Or on the flip side, who from your loyal, trusted team members will you choose to lay off when business is too slow? These are difficult problems that no employer enjoys solving. Fortunately, contracting digital marketing services aren’t nearly as difficult or costly as it is with your in-house employees.
If you need some extra help at the moment, hire them on for a period of time. When that requirement is completed, thank them and send them on their way with no hard feelings. With digital marketing services, you easily get just as much help as you need.
Easy Budgeting
The examples above prove that in-house digital marketing costs can vary a lot based on many different factors. Turnover, pay raises, and new marketing trends can unexpectedly change the amount you’re paying for your self-run digital marketing activities. Third-party digital marketing service fees stay more-or-less constant, unless you decide to change which services you’re paying for. This makes your digital marketing budget much easier to manage and more predictable to better manage your cashflow.
Measurable Results
Thanks to the technology used for digital marketing campaigns, the results are much easier to measure than in other types of advertising. Everything that happens in your digital campaign, from ad placement to clicks to purchases, is tracked and measurable. The same can be said for search engine optimisation for your website that has thousands of data points available to show how your chosen keywords are performing.
These important analytics make calculating your ROI much simpler and more accurate. They also let you see what’s working and what needs improvement. This applies to your digital marketing agency, too. In the same way that you can track the success of your campaign, you can also measure the results of your digital marketing consultant. Whether they’re doing a good job or a bad job, you can see for yourself just by looking at the analytics, or by making them show you all the information.
Have a look at some of my Marketing Case Studies to see the approach we take to data analysis and measuring results.
Target the Perfect Audience
Another benefit to the trackability of digital marketing is extremely precise targeting. Right from the start, you can set the parameters of your activities to reach the demographics you think are the most interested. From there, you use your initial analytics to see when, how, and with whom you have more success.
However, while this sounds like a no-lose scenario, it’s actually a little more complex than that. Specifically, if you’re doing all this yourself for the very first time, it’s a learning experience. In other words, it’s going to take you a lot of time, guesswork, and trial and error to get it right (if you ever do). This learning process often takes years. That’s why it’s better to hire a digital marketing service that already has years of experience in audience targeting.
Remember: hiring digital marketing services is the only way to reap all the benefits outlined above. In all these ways, digital marketing services are your best chance at digital marketing success. We can even help provide training to your current marketing team if they don’t feel confident with digital marketing.
Are you ready to give it a try? Good, because I’m ready to help you out.
Frequeently asked questions about hire a marketing consultants
Here are the most common questions I get asked about digital marketing consultants
Typically an agency is a company that has lots of staff managing hundreds of different clients at any one time. A marketing consultant will handle a few clients at a time providing a more personal service that is customised to your business.
Hiring a marketing consultant in most cases will be cheaper than using an agency because the way the businesses operate are different. An agency has to pay managers, account managers and workers, so there are many layers of add-on costs to cover which are charged to you.
A marketing consultant may not have all the same resources available where they operate from compared to an agency, but most digital marketing requires strategy, written content and execution. Things like graphic design, logo creation, photography can easily be outsourced if and when needed.
Outsourcing your digital marketing makes a lot of sense for a small or medium business. Instead of getting an existing staff member to try and do marketing you can hire a digital marketing consultant who is very experienced.
By choosing to outsource your marketing you get access to people who are experts in their field rather than trying to do it yourself when your time & skills may not be sufficient. Digital marketing, especially things like SEO should be done by a professional who has the right skills and knowledge to get it done properly.
You only have to look at the aged care case study to see how easy it is for inexperienced staff members to make errors that lead to a website crashing, loss of keyword rankings and more.
A digital marketing consultant can help a small, medium or large business in any industry sector. The benefit of hiring an external consultant is their unbias view that is applied to solve any marketing challenges for the business. This is equally applied to a product or service based company.
Consumers use online search every minute of the day, people don’t buy newspapers or read promotional flyers in the mail box either. They search using Google and try and find a local small business to satisfy their requirement. This is why the right digital marketing strategy & execution is so important for small business owners in Australia.
You literally can’t get found online without having something in place.
Digital marketing consultants charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a consultant, but it is all relative to their experience & where you hire them from.
It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.
Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.
It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.
I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.
The cost of hiring a digital marketer will depend on the type of situation you are trying to set up.
For example;
Contractor;
a digital marketer that is available as a contractor or freelancer might charge between $20 an hour to over $500 an hour. This sounds like a crazy variation in pricing for the cost of a marketer , but it is all relative to their experience & where you hire them from.
It is like any skilled trade, there will be lots of individuals who say they are a consultant or an expert in their field and can provide a service, but many of them may not really have the expertise required or be as good as others who have a more solid track record.
Therefore you can find digital marketing consultants on sites like Freelancer, Fiverr or similar where the costs seem really low & quite reasonable. Although you will also find lots of horror stories of extra charges being made later, poor work being done or the person not really even speaking English.
It pays to do your research when trying to work out the differences for what a consultant might charge, not all of their inclusions may be the same & there is no point hiring someone that offers a cheap labour rate if they have no experience. You will simply miss out on achieving the results you had hoped for.
I have seen first hand business owners choosing another marketing consultant who then makes changes to their digital marketing strategies and gets results that are worse than what they had before.
Full time staff;
If you are trying to hire a digital marketer to be a staff member on your team then the costs in Australia will vary between $50,000 and $150,000 depending on the size of the business & experience required. For most small business owners you might hire a digital marketing assistant to begin with which may cost between $40,000 and $50,000 per year. Although, you have to have a very clear idea if they are able to generate that amount in incremental sales to be worth hiring them.
This is why it can be beneficial to hire a consultant on a short term basis to fix your marketing problems.
- The number one reason why some digital marketing fails there isn’t a clear strategy behind it. Money is spent without a clear purpose or goal in mind.
- The business is not realistic about its unique selling proposition e.g ‘we are experienced’ is not unique.
- Everything the business is promoting just looks the same as everyone else, there is nothing to differentiate it.
- Too many digital marketing activities are activated at the same time without knowing what is working.
- Clear goals or outcomes aren’t set that can be measured against.
- Too many things are made a ‘focus’ at the same time which dilutes the time and energy being put into any single thing.
Content marketing must be part of a digital marketing strategy for small business owners in Australia. If you do not want to keep spending money on paid advertising, don’t have the time or energy to create unique social media content & don’t have any other awareness generation activities in place then creating unique content on your website can help you get found for the things you do and the problems you solve.
Any product or service solves problems that consumers will be searching for online whether that is to fix something, improve something or achieve something. The list goes on and people want information about it.
Therefore if all you have on your website is “we are experienced”, “we have great reviews”, “our team is the best” and there is no other content then you will never get found by new customers. You are presenting the same information as hundreds of other businesses.