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A choice of services to solve your situation, each with a fixed scope and a fixed price.
You know what it costs before anything starts, and you own every account in your own name.
If you are still working out whether you need a consultant at all, or what one should cost, read hiring a marketing consultant first. This page assumes you have got past that.
Most people can describe what is happening but not why. Working that out is my job, not something you need to solve first.
Prices ex GST. Or ask a question first.
Most marketing sites list services, but that is only useful if you already know which one you need. These are the situations people actually describe when they call me.
When the business is fine but growth has flattened.
The business is fine, the website is old, you have never run ads, and growth has flattened because you have run out of people who already know you. This is the most common version of a business that is doing well and has no idea where the next customer comes from.
1 hour marketing consult →A quote tells you what it costs, not what you get. The questions that matter are who owns the accounts afterwards, whether it is built to be found and whether anyone has thought about what the site is for. What a business should consider before upgrading a WordPress website covers the rest.
Website design and build →Pages stuffed with the same phrase and saying nothing a customer would find useful do not work now, and they worked less well than people claimed even before AI search. I write from your experience together with a focus keyword.
Website content creation →Then the first job is finding out, not doing. Start with the audit and decide afterwards.
Digital marketing audit →When money is going out and the results are not coming back.
Usually the reporting measures activity rather than outcome, or the account is set up so the results cannot be traced. Both are checkable in a couple of hours. I have recorded what this looks like from the inside in a live review of an SEO agency trying to trick a business owner.
Digital marketing audit →Looking fine and working are different things. The usual causes are that the site is not being found for the right searches, or it is being found and does not convert. A photographer's website problems after changing service niche is the clearest version of the second one I have on record.
Website design and build →Nearly always spend going to searches that were never going to buy, or automation left to make its own decisions. Both show up immediately in the account. See wasting money on Google Ads automated options.
Google Ads audit →Something changed, and it is usually a redesign, a migration, or a core update, in that order of likelihood. See how an agency redesign lost traffic and rankings, which demonstrates the first.
Digital marketing audit →Content written by someone stuffed with the same phrase, saying nothing a customer would find useful. It does not work now and it worked less well than people claimed even before AI search. I write from your experience together with a focus keyword.
SEO services →When you need an independent view of what someone else is doing.
You get a monthly report, it looks positive, and you have no way to check the numbers supporting the claims. Agency reporting is frequently built to be read quickly and not questioned, and interpreting it properly means going into the accounts underneath it.
Digital marketing audit →More common than it should be. I have found client properties collecting no data at all for months while their owners read reports built on it. Read about how this agency tricked one of my clients with fake traffic reports.
Digital marketing audit →Most people who contact me can describe what's happening but not why, and that's my job, not a problem you need to solve before we talk.
A discovery call is a short conversation. You tell me what's going on and I tell you what I think is causing it. Twenty minutes is usually enough to find the disconnect, because the same handful of causes come up over and over.
You'll leave knowing what's actually happening and what would fix it. From there you can go and do it yourself, hand it to whoever already works on your business, or ask me to quote. All three are good outcomes and I'll tell you plainly which one I'd choose in your position.
No pitch and no follow up sequence. If the answer is that you don't need me, you'll hear that on the call.
Book a free discovery session →Fixed prices, ex GST. Every timeframe and scope is written down before you commit.
Start here if you are not sure what is causing the problem.
A discussion about your situation, to explore ideas and the steps to take to resolve it. Time dedicated to any questions you have.
What is and isn't working, and what to do first. Summary with video walkthrough across Google Analytics, Search Console, website and online profiles. Single channel from $195.
Where the money actually goes, and what it produces. Written findings across search terms, keywords, bidding, conversion tracking and landing pages.
Whether the spend is buying attention or wasting it. Written findings across audiences, creative, offers, conversion tracking and landing pages.
When you know what needs doing and want it done properly.
A website that gets found and turns visitors into enquiries. Positioning, copywriting, build, search and AI structure, tracking, and accounts in your name.
Get found through search engines and AI tools, whether that is in a browser or an app.
Pages and articles written from what you know, not a word count. Research, drafting, search and AI structure, publishing and internal links.
A campaign built to sell, not to spend. Account structure, targeting, creative direction, conversion tracking and a first month plan.
Monthly, no lock-in contract, 30 days notice.
Spend that keeps earning its place every month. Search term review, bid and budget management, testing, conversion checks and plain English reporting.
Campaigns kept fresh before the results fade. Creative refreshes, audience testing, offer changes, conversion checks and plain English reporting.
A site that stays fast, current and working. Updates, backups, security, speed, content changes and broken link checks.
No plan until I have been through your accounts. Guessing is how money gets wasted early.
You know the number before anything starts, and what you get for it is written down first.
Everything set up in your name. If you leave, the data and the history leave with you.
Reporting on what actually came in. Impressions and rankings can rise while enquiries fall.
One person means depth in some things and none in others. Here is the line, drawn honestly, so you can work out in ten seconds whether I'm the right fit. If what you need is on the right hand list, an agency is a better fit and I'll say so rather than take the work. If some of it is on both lists, that's a normal situation and worth a conversation.
Some of the things other business owners have said after using me as their marketing consultant.
“What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales and marketing teams to improve our results. Paul’s mix of website and SEO development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes and a constant flow of quality, Australian leads... results that previous (very costly) agencies failed to deliver.”
Michael Larobina
Chief Executive Officer, Realserve
“I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people but given the benefit I've had from Paul's work, I wanted to make others aware of his abilities.”
Robyn Foyster
Director, Foyster Media
“After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed. Skilled in contemporary marketing strategy. I hired Paul as a marketing consultant, he drove me to new benchmarks. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website, with a stronger presence for SEO and organic growth.”
David Taubman
Director, The Path To Great Culture
“Paul was engaged to prepare a digital marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice. His work ethic is absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.”
Milad Melhem
Director, Tailored Teeth Dental
Three steps, and nothing is committed until the third.
A short email or call. What's happening, what you've tried, what changed.
Scope, price and timeframe in writing before you commit to anything.
No proposal deck, no follow up sequence. A yes or a no are both fine.
Your questions answered.
Book the digital marketing audit and I will tell you. Most people cannot know which service they need, because working that out requires looking at the accounts. The audit is priced to be the first thing you buy for exactly this reason.
Access to whatever is running. Analytics, Search Console, ad accounts, the website, the Google Business Profile. If you do not have access to some of it because an agency or developer holds it, say so, because getting that back is often part of the work and occasionally the most valuable part.
No. Some of my work is making an existing relationship function properly, and if they are doing good work I will tell you. Reviewing what someone else is doing does not commit you to replacing them, and it does not have to be a conversation you have with them first.
Audits are usually completed in 7 days. Websites and campaign builds are 2 to 3 weeks. Ongoing management is monthly with no lock-in. Every timeframe is quoted before you commit, and if something takes longer than I said it would, that is my problem rather than a variation.
Next step
A free discovery call, a 1 hour consult or a full audit. Fixed prices, ex GST, and accounts always in your name.
An obligation free 20 minute discussion to see how we can work together to improve your marketing situation.
