Marketing services / Meta Ads
Campaigns built to stop the scroll, with the creative treated as the campaign rather than an afterthought.
Meta works differently to Google, and understanding that is most of the job.
Nobody is looking for you yet
On Google someone is already searching for what you sell. On Meta you are not competing for a search, you are reaching people who would want what you do if they knew it existed.
Your customers don't know to look for you
New services, new locations, seasonal offers, anything visual, anything where a good photo or a short video does more work than a paragraph of text.
A clear offer and strong creative
Meta rewards these more than clever targeting. Its delivery system is very good at finding the right people, provided you give it something worth showing them and a reason to act.
It is also how you reach people well before they start comparing quotes on Google, which is where Google Ads takes over.
Get the offer and the creative right and the audience largely takes care of itself.
The order I work through a Meta account in, and why.
Audience targeting is the part most people over-think. Meta's own delivery system is generally better at finding buyers than manual targeting is, provided it is pointed at the right objective and given something worth showing.
This is where most Meta campaigns are actually lost. A good ad for a weak offer will produce cheap clicks and no customers.
How many variations exist, how different they actually are from each other, how long each has been running, and what frequency looks like.
Same as Google, because a lead that is not recorded may as well not have happened. If the page itself is the problem, that is a website job rather than an ads job.
Sample of Facebook post reach and engagement for a page with twenty thousand fans.
Start with an audit, then a build or ongoing management. No lock-in contract, 30 days notice.
Written findings with a prioritised fix list.
Turnaround: three business days.
Audit enquiry →A campaign set up properly, with a first month plan.
Turnaround: two to three weeks. Asset creation is an additional cost, see the creative options below.
Build enquiry →Monthly management, priced by the number of campaigns.
Agreed before we start, so there is never a question in month three about who is making the ads.
You supply raw photos and footage, I produce the ad set
Included
I create one set of photos and one video that I source
$295 ex GST
I direct and script, and you or a videographer shoot
$395 ex GST
You supply finished creative, I run media only
$105 ex GST credit
Not assumed. The single most common reason a Meta engagement turns sour in month three is that nobody agreed who was making the ads.
Refreshes are scheduled into the fee rather than being an extra invoice once results have already dropped.
I review who is being targeted and whether the offer itself is generating the response we expect.
Same as my Google Ads management. My fee does not rise just because your budget does.
See what these audits found and what the businesses did about it.
Three steps, timeframe on each.
Choose the services you need for your Meta ads and send an enquiry.
Once I have access to the ad account and your Facebook page, I can begin the work.
An audit in three business days, a campaign build in two to three weeks, and management starts when the campaign is live.
Your questions answered.
Either, and it is decided before we start. See the four creative options above.
On most small budgets, every four to six weeks. Higher spend burns through it faster. It is scheduled into the fee rather than charged when performance drops.
Sometimes not. If your customers only come looking when they already have the problem, Google Ads usually beats Meta for the same money, and I would rather say so before you spend it.
Usually yes, since they share the same ad system and delivery finds the cheaper placement. It rarely costs more to run both.
Next step
Audit $245 ex GST. Management from $195 per month, no lock-in contract.
