TRADIE SMALL BUSINESS WEBSITE DESIGN WITH SEO
I created a new tradie small business website design for Nu-Trend Plumber and Bathroom Renovations. Working closely with the owner Rick, we agreed to challenge the current industry norms with the typical fake discounts and little differentiation. Rick had previously used an agency to develop his website & had spent thousands on Google Ads for little result.
I performed a deep analysis of their business, services and competitors to create a revised website design but also a number of other changes to their marketing strategies. Our changes delivered over $100,00 in new jobs booked within a few weeks with higher quality leads and better conversions than ever before.
THE MARKETING BRIEF
As a tradie, how could Nu-Trend get more leads and jobs?
Nu-Trend operates in the highly competitive tradie segments of plumbing and bathroom renovations. Rick had spent over $5,000 on other agencies to try and improve his business and was nervous about trying again. Although, he was referred to us by one of our other clients and he had read our Case Studies.
More than $5,000 had been spent on website development & seo optimisation.
Rick had already spent thousands of dollars in website development and didn’t have the proof or knowledge to work out if it was working or not. He felt that the website looked professional and presented everything about his brand really well. Our marketing audit showed him why this wasn’t the case and he needed a new tradie small business website.
Our marketing audit uncovered the real story – poor quality traffic.
We were given access to all the critical elements of the business to conduct an in depth marketing audit to review;
- Website performance with Google Analytics & Search Console data analysis.
- Looked at all Nu-Trend’s online profiles & social media usage.
- Communication practices.
- Where and how they were generating leads.
We uncovered a number of areas for improvement, most significantly that the existing tradie small business website hadn’t delivered any quality leads in over 12 months.
WHAT MY MARKETING AUDIT DISCOVER?
WHAT WAS MY SCOPE OF WORK?
We presented our findings to Nu-Trend and Rick was amazed at how much we had uncovered, we were than tasked to implement the suggested changes.
WHAT MARKETING RESULTS WERE DELIVERED?
He gave us a brand new website design, new brand profile and even helped with things like how we quote clients, how to invest money and plan the steps to grow our business.
We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn't get last year when we used an agency. The difference has been huge
Best of all he shows us proof of the results and pushes us to get more results."
INSTANT BUSINESS RESULTS.
This project ran over a period of three months with our initial work focussed on transitioning the website from Wix to WordPress while created revised market positioning for the Nu-Trend brand. At the same time we began helping with other marketing operational changes behind the scenes that began delivering results immediately. Most visible of course was their new website that represented a premium service and brought the business to life.
TRADIE SMALL BUSINESS MARKETING ADVICE
What should every small business website have?
Every tradie small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.