Realserve wanted to identify areas of their marketing management they could improve on to generate more leads & grow sales. We were contracted to initially conduct a marketing audit, our findings delivered over 40 immediately actionable recommendations that we were commissioned to implement.
We conducted a deep analysis of their business, services, revenues & target customers to create a revised marketing strategy. The initial focus was correcting their website search engine optimisation that delivered negligible organic growth after spending over $18,000 on seo development.
Our efforts delivered their highest rate of organic traffic in 3 years & over 200 lead interactions on their new website as well as other marketing process improvements.
THE MARKETING BRIEF
How could Realserve find more leads?
Realserve operate in the commercial property sector providing market leading building measurement & surveying services. They felt they had done everything needed on their website and wanted a marketing audit to assist with their other activities to drive more leads.
More than $30,000 had been spent on website development & seo optimisation.
The management team had invested considerable time and effort into developing a new website design & having search engine optimisation done by different specialist agencies. The reports they received indicated the site was getting incredible growth and traffic increases.
Our marketing audit uncovered the real story – no growth in Australian organic search traffic.
We were very fortunate to get access to all the critical elements of the business to conduct an in depth marketing audit to review;
- Website performance with Google Analytics & Search Console data analysis.
- Site visitor behaviour with a heatmap tracking analysis.
- Looked at all online profiles & social media usage.
- Lead tracking & measurement processes.
- Communication practices and even little details like matching sales revenue to services presented on the website.
We uncovered a number of areas for improvement, most significantly that the website hadn’t delivered any organic growth & now had over 60% of traffic coming from the USA – for an Australian business.
WHAT WE DISCOVERED
THE MARKETING SCOPE OF WORK
We presented our findings to Realserve with a detailed 50+ page report that outlined all aspects in detail. We were than tasked to assist implementing the suggested changes.
THE MARKETING RESULTS THAT WERE DELIVERED
What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results.
12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads.
His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver."
His vast experience showed through when he was able to quickly summarise clear and concise strategic goals leading onto actionable tasks for future results in a transparent, down to earth manner.
FAST MARKETING RESULTS.
This project ran for just over six months with work being done on the existing website while a new WordPress based site was being developed. The changes to Australian search traffic could be seen within weeks. Marketing operational changes were made behind the scenes and eventually the new site was launched in early January with incredible results.