Patients are searching for a practice near them. Are they finding yours?
You trained to look after patients, not to read Google Ads reports. I check what your marketing is actually doing, with real data and facts, show you where it's leaking, then tell you in plain English how to turn local searches into booked appointments.
Aged care
10,000+
Search impressions
within 12 months
Aged care
20%
Of organic visitors
reached the contact page
Gym
+96%
Organic visitors
in six months
Gym
112 → 196
Phrases in
Google's top 3
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit a dental practice, clinic, aged care provider or gym, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. Job seekers, students and people outside your area, all charged to your account.
No conversion tracking. Nobody can say which calls or bookings came from which dollar of spend.
Reports that count activity, not bookings. Rankings, impressions and clicks, but never the number of appointments.
Paying platforms for patients. Booking and directory fees for people who could have found you directly.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
A website that doesn't work on a phone. Slow, no tap-to-call or online booking, and stock photos instead of your team.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real examples
Real situations from health and wellbeing clients, plus a pattern I see in every industry.
A private aged care provider asked for help with social media. The real problem was a generic site with zero technical SEO.
A new website, a clear point of difference and local search foundations.
10,000+ search impressions in 12 months
Gym The problemMore visitors arrived, but nobody tracked which enquiries or trials became paying members.
Website rebuilt, with honest reporting on what was and wasn't working.
Organic visitors up 96%
Automotive service The problemNobody could tell whether the ad spend worked. 13 leads at $86.30 each in 45 days. I see the same gap in practices every week.
Tracking, new content, then Meta, Google and SEO working together.
$86.30 down to $6.71 per lead
Check your contractor in 60 seconds
These turn up again and again when I look inside a business's marketing.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not appointments booked.
You're paying booking or directory sites for patients who could have found you directly.
Enquiries come from outside your area, or for treatments you don't offer.
Your website shows stock photos, not your team and your practice.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Calls, bookings and cost per lead
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to calls, enquiries and bookings.
5
Ongoing help
Mentoring so you're never in the dark again.
Healthcare results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
The case study also covers what happened after, including a costly mistake by an untrained staff member, and how to avoid it.
Read the case study →
Two agencies had tried before. The rankings came, but nobody tracked which visitors became members. This one shows why that matters.
Read the case study →Every month you leave it
People search for a practice near them, then choose the one that looks trustworthy and is easy to book.
When your website and Google profile don't do that, the practice down the road gets the appointment.
Paul D'Ambra
Booking and directory fees for patients who could have found you directly
Ad clicks from job seekers and people outside your area
A report that looks busy while the appointment book doesn't
A gym where traffic nearly doubled but nobody tracked who joined
Bookings from your own website and Google profile
Patients who want the treatments you offer, from the area you serve
A cost per booking you can actually see
An aged care site where around 20% of organic visitors reached the contact page
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from health and wellbeing businesses
In their own words, under their own names. Check them on Google and LinkedIn.
"Paul D'Ambra was engaged by my company, Tailored Teeth Dental and Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset."
Dr Rick Iskander
Director, Tailored Teeth Dental
"Paul was engaged to prepare a marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice."
Milad Melhem
Director, Tailored Teeth Dental
"He provided me with constructive feedback and challenged my thinking. Often it was minor nuances that made big differences, particularly with social media and content marketing."
Vanita Smith
Founder, Ayubowan Health and Lifestyle Medicine
"The backend of websites are shrouded in secrecy but Paul's able to tell us what's working and what's not. This is a huge help for our business. Highly recommend Paul."
Pamela Connellan
Content Writer, Ozone Clinic
"5 stars is simply not enough! Paul helped me get a $3,000 refund from the agency I used and fixed my website problems... He was able to quickly identify the gaps and gave fantastic advice on how to fix complex issues."
Raechel El Hindi
Founder, Naturally Good Living
"Paul's common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver."
Michael Larobina
Chief Executive Officer, Realserve
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For you, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for healthcare and dental practices
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on calls and bookings, not clicks.
From $195 / month ex GST
View service →Google Business Profile, reviews and treatment pages written for the way patients search.
From $995 / month ex GST
View service →WordPress sites built around your practice, fast on a phone, with tap-to-call and booking.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Treatment pages and patient stories written from your own practice.
From $295 ex GST · Fixed price
View service →Questions
What practice owners ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into calls and bookings. Stay with them or don't, either way you'll know.
Yes. The check is built around your size, your local area and the treatments you want more of.
Not straight away. We compare what each booking costs you there against what your own website and Google profile could bring in, then decide.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Fixing your Google profile, tracking and wasted ad spend can show up within weeks. SEO builds over months and keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
