Marketing services / Marketing coaching
You know what needs doing. It just never gets done.
A 10-week, 1-on-1 marketing coaching program for owners who can't justify an agency but can't afford to keep guessing.
Every week we work on one part of your marketing, you leave with specific actions, and I hold you to them.
You do the work, so you understand it and you keep it.
Experience
30+
Years in marketing
and running businesses
Reviews
107
Google and
LinkedIn reviews
Track record
$4M+
Client revenue growth
in my case studies
Format
10
Sessions, each ending
with agreed actions
Commitment
1 hr
A week with me, plus
the actions between
Why marketing coaching
Most owners I meet already know roughly what they should be doing. They've read the blogs, done a course, maybe paid an agency. What's missing is someone who looks at their business, picks the next most important thing, and checks it actually got done.
A business coach does that for the whole business. This does it for your marketing.
Paul D'Ambra
A strategy document in a drawer, and a growing list of things you keep meaning to get to
Six different tactics started at once, and none of them ever properly finished or measured
Paying an agency every month for work you don't fully understand and can't really check
Asking ChatGPT what to do and getting the same generic answer as every one of your competitors
One clear priority each week, picked for your business and your customers, not a template
Specific actions in writing within 24 hours, then checked properly at the start of next week
You learn by doing it yourself, so you understand your marketing and aren't dependent on anyone
AI tools set up to work from your own strategy, so everything they write actually sounds like you
Accountability, in a client's words
"He created a list of tasks for me to rip into. He was on me every day to get it done."
David Taubman
Director, The Path To Great Culture
Who it's for
Six situations I see every week.
Different businesses, same feeling: stuck, behind and not sure what to do first.
"I know I need to do something about marketing, but by the time I finish work I don't have the energy to work out what comes first."
"I've been in business for years and I'm still waiting for the phone to ring instead of controlling where the next job comes from."
"I've spent real money on marketing and I genuinely can't tell you what it did. I can't keep doing the same thing."
"I do better work than half the people showing up on Google before me, but I don't have the time or the first clue how to change that."
"I'm very good at what I do, but finding new clients feels like starting from zero every time, and I have no system for it."
"I'm not handing money to anyone else until I actually understand what they're doing and why."
Done every course and implemented none of it? That's the most common one of all, and exactly what weekly accountability fixes.
Marketing for your industry:
Tradies Professional services Healthcare Retail Tourism Automotive ManufacturingProof the method works
Four of the biggest results from my case studies.
Foundations first, then website, search, content and tracking: the same order this program works through.
$3M+
New vehicle sales growth, on a marketing budget under $50,000
Read the case study →
$1M+
Business after passing $500,000, ranking above Uber on Google
Read the case study →
5,000+
Leads over four years, after $18,000 lost to fake SEO
Read the case study →
4,594
Leads, without spending a dollar on paid advertising
Read the case study →
The 10-week plan
Every session starts with what you did last week and ends with what you'll do next. This is the order we work through, adjusted to your business as we go.
Tap a week to see what's in it.
No execution until we know who you're selling to and why they should pick you. Most marketing fails because this step gets skipped.
What we work on
You leave with
A one-page marketing foundation: market, customer, USP and 10-week goal. It also becomes the brief your AI tools work from.
What competitors say, where they show up and where they're weak shapes everything that follows.
What we work on
You leave with
A one-page competitor gap summary showing where the market is crowded and where you have the clearest opening.
Before sending traffic anywhere, your offer needs to make sense to a stranger and make money for you.
What we work on
You leave with
A clearly named service menu, pricing that matches your position, and a list of opportunities with existing clients.
Before a stranger contacts you they check Google, Facebook, LinkedIn and directories. Gaps here lose enquiries before anyone reaches your website.
What we work on
You leave with
Every public profile complete and consistent, first review requests sent, and a Google Business Profile posting routine.
Most small business websites already get visitors they don't convert. We fix that before you pay for more traffic.
What we work on
You leave with
A prioritised fix list, with the three most important changes made this week.
We plan content around what your customers actually search for, then set up AI as a writing assistant that works from your Week 1 brief, so it sounds like you and not like everyone else.
What we work on
You leave with
A three-piece content plan, a reusable AI writing brief, and content piece #1 published.
People now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews who to call. The fundamentals that win on Google are also what these tools read, so we work on both.
What we work on
You leave with
Critical SEO issues fixed on your five key pages, an AI visibility baseline, and content piece #2 published.
Awareness isn't just ads. Some tactics cost money, some cost only time. We pick the two that fit your market, budget and personality.
What we work on
You leave with
Two priority awareness tactics for the next 90 days, each with a dated first action.
Not posting constantly. Showing up consistently on one platform with content that means something to the right people.
What we work on
You leave with
A four-week social calendar with the first two weeks scheduled, and content piece #3 published.
Making sure nothing built over 10 weeks slides back. You leave this session in control.
What we work on
You leave with
A one-page monthly checklist you can run alone, a before and after comparison, and an agreed 90-day plan.
Free. No email needed.
The same checklist and workbook my coaching clients use. Download them and use them on your own. No sign-up, no strings.
Every step of the program, one week per page, with space for notes. Tick it off as you go.
Download the checklist ↓
A worksheet for every week, every section on its own page. Print the week you're working on and fill it in.
Download the workbook ↓Marketing with AI
Almost every owner I speak to asks the same thing: what am I supposed to do about AI? In this program it isn't a gimmick tacked on the end. It's handled in three practical ways.
01 · Get found
ChatGPT, Gemini, Perplexity and Google's AI Overviews now answer "who's good at this near me?" They build that answer from your website, your Google profile, your reviews and what other sites say about you.
02 · Save time
Drafting content, replying to reviews, turning one idea into a week of posts, summarising competitor research. Set up properly, AI gives a busy owner hours back every week.
03 · Stay credible
Generic copy that sounds like every competitor, confident made-up facts, and content nobody needed. AI makes it easy to publish more. It doesn't make it easy to stand out.
How each session works
Online on Google Meet, at a time that suits you. I'm in Sydney, you can be anywhere in Australia, and you can bring your business partner or a staff member. The structure is the same every week, so you always know what's expected.
01
What got done since last week? We look at results, not just ticked boxes.
02
Whatever got in the way, whether it's time, confidence or tech, we sort it so it doesn't stop you again.
03
This week's module, applied to your business, your customers and your numbers. Not a script.
04
Three to five specific actions agreed before we finish, then in writing in your inbox within 24 hours.
Not a course. Not an agency.
Reviews
Real results, in plain English.
"I wasted a lot of money on other marketing companies who just weren't producing any results at all... Couldn't be happier with the results!! We've generated more than $300,000 in new renovation projects from his marketing work."
Dylan Doncevski
Director, Passion Built
"Volumes of insight, and practical examples of what needs to be done... Paul's digital marketing coaching has lead to more than $200,000 in new business opportunities for our company that we didn't have before."
Andrew Mansfield
Director, Genesis Retail Displays
"The difference between Paul and the other 5 marketing agencies is Paul actually tells you what he is going to do in plain English instead of giving you monthly reports of this is what happened in technical mumbo jumbo just to fill up the report."
Matthew Powell
Director, Clients Needs Bookkeeping
"If you're looking for a no bull approach to digital marketing, that can be demonstrated through real world results, then you should speak to Paul D'Ambra."
Darren Freeman
Director, Peninsula Sports Cars
"Paul was very easy to work with, he understood our vision and delivered impressive results by creating a whole new website... We've had a 44% increase in website visitors year on year & 94% increase in people located in Sydney."
Catherine Colubriale
Founder, Catherine Colubriale
"5 stars is simply not enough! Paul helped me get a $3,000 refund from the agency I used & fixed my website problems."
Raechel El Hindi
Founder, Naturally Good Living
Who you'll work with
I started on a Harvey Norman shop floor in 1994, then spent around 20 years in corporate and senior marketing roles across Australia and Asia Pacific. In 2015 I went independent, and I've since worked on more than 60 published projects for trades, automotive, travel, professional services, retail and manufacturing businesses.
I've run the campaigns myself, managed marketing teams and answered for the numbers. The results in the case studies above are work I did, not work I watched. That's what you're getting in every session: commercial, big-company thinking, applied hands-on to a business with no marketing department.
I only take on three coaching clients at a time, so every session gets my full attention. I'm based in Sydney and coach online via Google Meet, so you can be anywhere in Australia.
Is this right for you?
Coaching works for owners in very different situations. What decides whether it works for you is whether you'll do the actions between sessions.
You can commit one hour a week with me for ten weeks, and protect that time in your diary
You'll take the specific actions we agree between sessions, even when the week gets busy
You want to understand your own marketing properly, not just hand it off to someone else
You're open to direct, honest feedback about what isn't working, even when it's uncomfortable
You want results without doing anything between sessions and expect the calls to do the work
You can't reliably find one hour a week, so sessions keep getting moved or cancelled
You want someone to take it all off your hands. That's a different service, and I offer it too
You don't want to be held to what you said you'd do, or you'd rather not see the real numbers
What consistent work adds up to
"He grew our rental company to reach $1M in potential revenue within 12 months."
Paul Wojtek
Director, Scootering
Investment
Ten weeks of consistent action with an experienced coach is worth a lot more than another ten months of meaning to get around to it.
Best value
All 10 sessions. Saves $503 on paying weekly.
Book a free 20 minute call first →Flexible
Paid weekly. Same program, same accountability.
Book a free 20 minute call first →Money-back guarantee
Complete the first five sessions and the actions we agree. If you still haven't got value from it, I'll refund what you've paid. If the actions didn't get done, it doesn't apply. Read the guarantee terms.
Both options include
Not ready for 10 weeks, or finished the program and want more help? Book a one-off consultation whenever you need one, or ask me to quote for doing the work for you.
Book a 1-hour marketing consultation →How it starts
01
We check it's the right fit. If it isn't, I'll tell you, and point you somewhere better.
02
A short, plain-English coaching agreement, including the money-back guarantee terms.
03
$2,997 upfront, or $350 per session paid before each one. Both include GST.
04
About 15 minutes on your business, customers and goals, so Session 1 starts with the real work.
05
Within 7 business days, on Google Meet. Bring whoever will be doing the work with you.
Questions
Any type of coaching, course, guide book or self help is worth the money but only if you'll do the work that is contained in it. If you won't, keep your money, because no coach can fix that. If you will, ten weeks of someone deciding what matters most and checking it got done costs about the same as one month of a typical agency retainer, and everything you learn stays with you where it can be implemented to improve your business.
A consultant tells you what to do & in some cases will do it for you.
A mentor tells you what worked for them and listens to your problem.
A coach works out what you should do, makes sure you do it, and checks it worked.
This program is coaching, backed by 30 years of doing marketing myself and also doing marketing consulting.
It's all over the place. I've seen everything from $250 an hour to more than $20,000 for six months.
Mine is $2,997 for the full 10 weeks or $350 a session, both including GST.
No lock-in and no upsell built in.
Coaching for your business is usually treated as a business expense. I'm not your accountant, though. Ask them, it's a two-minute question.
One hour with me, plus the actions. Most owners need two to four hours a week. If you genuinely can't find that right now, don't start yet. Come back when you can.
No. If you can write an email, you can do this. I explain everything in plain English and show you how, step by step.
You can. You'll get the same answer as every competitor who asked the same question, and ChatGPT won't check you did it. It doesn't know your market, your numbers or why your best customers pick you. In this program AI is a tool you use, working from a strategy built around your business.
Yes. Husband and wife, business partners, your office manager, whoever is actually going to do the work. Same price. It just has to be one business.
Online, on Google Meet. I'm based in Sydney, but you can be anywhere in Australia. No travel, no parking, no excuses.
Email and WhatsApp. If you get stuck on an action, message me and I'll reply during business hours. No portals, no apps, no group chats.
Complete the first five sessions and do the actions we agree. If you still haven't got value from it, I'll refund what you've paid. If you didn't do the work, it doesn't apply. That's the deal. Read the full terms.
You run it yourself with your one-page monthly checklist. If you want help later, book a one-off consulting session whenever you need one, or ask me to quote for doing the work for you if you'd rather not do it. No lock-in either way.
Nothing hidden
This is the exact agreement every coaching client signs: what's included, how payment works, what happens if you miss a session, how the money-back guarantee works, and how I'm allowed to talk about the results. If something in it doesn't sit right, ask me about it on the call.
Next step
Make it your marketing. Start with a free 20 minute call.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm · Guarantee terms
Obligation free 20 minute discussion to see how we can work together.
