The demand is out there. Is it finding you, or the shop down the road?
Retail lives on footfall, online sales and repeat customers. I check what your marketing spend is actually producing, with real data and facts, then show you in plain English how to bring in more of the customers you want, without racing to the bottom on price.
Rentals
$500K+
Growth for a
rental business
Rentals
$150K+
Saved by
not discounting
Food
6,000+
Google interactions
in the first weeks
Consumer electronics
41 → 700+
Keyword phrases
within weeks
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit a shop, fashion label, food business or consumer brand, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. "Free", "cheap", job seekers and products you don't stock, all charged to your account.
No conversion tracking. Nobody can say which sales or enquiries came from which dollar of spend.
Reports that count activity, not sales. Rankings, impressions and clicks, but never the number of sales.
Discounting to compete. Nothing on the website explains why you're worth more, so price does all the talking.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
A website that doesn't work on a phone. Slow, hard to buy or book, and stock photos instead of your own products.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real examples
Real situations from retail and consumer clients, plus a pattern I see in every industry.
Fewer than 200 visitors a month, against more than 200,000 monthly searches in Australia for the category.
A new website built so people searching generic terms could find her.
Users up 119% after launch
Rentals The problemCompetitors were discounting rentals to $80 to $90 and dragging everyone with them.
Positioning and search visibility that held the average rental at $120.
$500,000+ growth, then $1M+
Food and hospitality The problemA brand new fish and chip shop needed to be found locally, fast, on an affordable budget.
Google profile, website, Instagram and local press, all at launch.
Page one in weeks, 6,000+ Google interactions
Consumer electronics The problemA Shanghai VR start-up with limited digital marketing and no tracking in place.
A rebuilt website with full tracking and content for each market.
Search impressions up 4x in 10 days
Consumer electronics The problemSold through Big W, with no product reviews and a brand not built for growth.
Outsourced product marketing, refreshed branding and media outreach.
First mass media reviews, across four outlets
Security manufacturer The problemEveryone assumed the advertising was working. Nobody had checked.
Ads switched off, the money moved into the website and its SEO.
Leads up 49%
Check your contractor in 60 seconds
These turn up again and again when I look inside a business's marketing.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not sales.
You're paying marketplace or app fees on customers who'd have bought from you directly.
You're discounting to compete because nobody explains why you're worth more.
Your website shows stock photos, not your products, shop and customers.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Sales, enquiries and cost per sale
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to enquiries, bookings and sales.
5
Ongoing help
Mentoring so you're never in the dark again.
Retail results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
"Paul it's very honest and giving from himself more than it's written in the contract. I really recommend to anyone who would like to increase sales and find a better, easier and more efficient way of managing your business."
Paul Wojtek
Director, Scootering
"He understood our vision and delivered impressive results by creating a whole new website... We've had a 44% increase in website visitors year on year and 94% increase in people located in Sydney."
Catherine Colubriale
Founder, Catherine Colubriale Couture
Every month you leave it
Catherine Colubriale's site had fewer than 200 visitors a month while more than 200,000 searches a month happened in her category.
The demand was there. It was going to someone else.
Paul D'Ambra
Marketplace and app fees on customers who'd have bought direct
Ad clicks from bargain hunters and people you can't serve
A report that looks busy while sales stay flat
Discounting to match competitors instead of showing why you're worth more
Customers who find you directly and come back
Buyers who already understand why you're worth the price
A cost per sale you can actually see
Scootering: $150,000+ saved in six months by holding its price
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from retail and consumer businesses
In their own words, under their own names. Check them on Google and LinkedIn.
"Paul was very easy to work with, he understood our vision and delivered impressive results by creating a whole new website and implementing marketing strategies for our business. His attention to detail and communication style made the whole process seamless."
Catherine Colubriale
Founder, Catherine Colubriale Couture
"Paul it's very honest and giving from himself more than it's written in the contract... He grew our rental company to reach $1M in potential revenue within 12 months."
Paul Wojtek
Director, Scootering
"Paul did a full website overhaul for us... in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission."
Jamin Richards
Director, The Goldilocks Suit
"Paul was great to work with. Took the time to work out our business needs and requirements and tailored his work to suit that. Work was of high quality and on budget and time."
Shem Richards
Director, The Goldilocks Suit
"5 stars is simply not enough! Paul helped me get a $3,000 refund from the agency I used and fixed my website problems... He was able to quickly identify the gaps and gave fantastic advice on how to fix complex issues."
Raechel El Hindi
Founder, Naturally Good Living
"He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. Most importantly he is an astute operator with results speak volume for his ability and his achievements."
Ziad Yaacoub
Director, AYONZ Australia
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For you, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for retail and consumer businesses
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on sales and enquiries, not clicks.
From $195 / month ex GST
View service →Google Business Profile, reviews and pages written for the way shoppers search.
From $995 / month ex GST
View service →WordPress sites built around your products and customers, fast on a phone.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Product pages, guides and customer stories written from what you know.
From $295 ex GST · Fixed price
View service →Questions
What retail and consumer business owners ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into customers and sales. Stay with them or don't, either way you'll know.
No. Fish Cove was a single new shop and reached page one against competitors trading 15+ years. The check is scaled to your size and market.
Not straight away. We compare what each sale costs you there against what your own website could bring in, then decide.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Fixing your Google profile, tracking and wasted ad spend can show up within weeks. Fish Cove had 6,000+ Google interactions in its first few weeks. SEO builds over months and keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
