Your buyers research on Google before they call. Can they find you?
Most manufacturers sell through relationships, tenders and the occasional burst of Google Ads. I check what that spend is actually doing, with real data and facts, then show you in plain English how to win specified B2B enquiries from search.
Civil manufacturer
1,172+
Tracked leads
since 2021
Display design
$500K+
Jobs attributed
to the website
Security products
+49%
More leads after
ads were switched off
Steel detailing
157
Leads from builders
and fabricators
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit a manufacturer, fabricator or B2B supplier, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. Job seekers, students and overseas buyers, all charged to your account.
No conversion tracking. Nobody can say which enquiries or quote requests came from which dollar of spend.
Reports that count activity, not enquiries. Rankings, impressions and clicks, but never the number of enquiries.
Relying on tenders and relationships. The website isn't bringing in new buyers, so every quiet month depends on the next tender.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
Product pages written like a catalogue. No specs, no real installations and no easy way to enquire on a phone.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real manufacturing examples
Real situations from manufacturing clients, with the figures behind them.
A Google Ads agency with bounce rates around 90%, a web agency reporting "improving positions" while traffic hit a low, and Hong Kong bot traffic nobody mentioned.
Site rebuilt, fake traffic cleaned up, paid ads stopped.
1,172+ tracked leads
Security manufacturer The problemEveryone assumed the advertising was working. Nobody had checked.
Ads switched off, the money moved into the website and its SEO.
Leads up 49%
Retail display design The problem239,000 search impressions in a year produced 244 clicks. Paid traffic was landing on a site that couldn't turn it into enquiries.
Website rebuilt, then Google Ads switched off as organic search replaced it.
Enquiry forms up from 84 to 331
Civil products The problemCouncils and schools were searching, but the pages didn't answer their questions or show real installations.
Every product page rewritten around buyer problems, with real job photos. No ads.
20 council and school enquiries
Steel fabrication The problemWord of mouth and social media only, so builders checking him out online found nothing.
A first website, Google profile and 30+ citations on a limited budget.
First-page local rankings within weeks
Technology hardware The problemA distributor with the rights but no marketing resource, and visitors leaving after 28 seconds.
Website and SEO rebuilt, with full lead tracking.
4x organic clicks in 90 days
Check your contractor in 60 seconds
Every one of these turned up in a real manufacturer's marketing before I was brought in.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not enquiries won.
You rely on tenders and existing contracts for almost every new lead.
Enquiries come from students, job seekers or overseas buyers you can't sell to.
Your website shows catalogue renders, not real installations.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Enquiries, quotes and cost per lead
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to enquiries, quotes and sales.
5
Ongoing help
Mentoring so you're never in the dark again.
Manufacturing results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
"The best marketing company I have used in my 35yrs of business. Insightful, honest, years of experience, reliable with a good knowledge of what's the best value for our marketing dollar."
John Ford
Director, ENCAT
"Volumes of insight, and practical examples of what needs to be done... Paul's digital marketing coaching has lead to more than $200,000 in new business opportunities for our company that we didn't have before."
Andrew Mansfield
Director, Genesis Retail Displays
Every month you leave it
Councils, schools and contractors research before they call. For one civil manufacturer, rewritten product pages alone brought 20 council and school enquiries in a few months, with no advertising.
When your website doesn't answer their questions, a competitor's does.
Paul D'Ambra
Tender portals and directories that send the same brief to every supplier
Ad clicks from job seekers, students and overseas buyers
A report that looks busy while the enquiry list stays empty
ENCAT: a 2019 redesign took organic traffic to its lowest level in years, and nobody told the owner
Specified enquiries from your own website
Buyers who already understand your product before they call
A cost per lead you can actually see
Genesis Retail Displays: the website is now measured at 43% of total sales
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from engineering, manufacturing and B2B businesses
In their own words, under their own names. Check them on Google and LinkedIn.
"The best marketing company I have used in my 35yrs of business. Insightful, honest, years of experience, reliable with a good knowledge of what's the best value for our marketing dollar. Getting the right eyeballs onto our products and delivering quality information to our customers is what they excel in."
John Ford
Director, ENCAT
"Paul, thank you so much for the on-line marketing audit. Volumes of insight, and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!"
Andrew Mansfield
Director, Genesis Retail Displays
"Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website. Fresh, interactive and consumer informative. I'm amazed at his professional work ethic and attention to detail."
Tony Hrvatin
Director, Anti Jump Barriers
"Paul's common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver."
Michael Larobina
Chief Executive Officer, Realserve
"His vast experience showed through when he was able to quickly summarise clear and concise strategic goals leading onto actionable tasks for future results in a transparent, down to earth manner."
James Sawell
Manager Development and Marketing, Realserve
"He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. Most importantly he is an astute operator with results speak volume for his ability and his achievements."
Ziad Yaacoub
Director, AYONZ Australia
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For you, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for manufacturers
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on enquiries and quote requests, not clicks.
From $195 / month ex GST
View service →Product, capability and service pages written for the way B2B buyers search.
From $995 / month ex GST
View service →WordPress sites built around your products and projects, fast on any device.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Project case studies and product pages written from your own work.
From $295 ex GST · Fixed price
View service →Questions
What manufacturers and B2B suppliers ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into enquiries and quotes. Stay with them or don't, either way you'll know.
Yes. A civil manufacturer selling to councils and schools got 20 enquiries in a few months from rewritten product pages, with no ads. Buyers check you online even when they already know your name.
Not necessarily. Two manufacturers I worked with switched ads off once search replaced them. Others need ads for specific products. The data decides.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Stopping wasted ad spend and fixing tracking can show up within weeks. ENCAT's organic search was back above its previous best within the same year. SEO keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
