Industries I work with

Different industries, the same question: is your marketing bringing in work?

I've worked inside the marketing of builders, mechanics, manufacturers, retailers, tour operators and professional companies. Each industry gets found in a different way, but the waste I find looks the same: paying for activity nobody has checked.

What I help with

The same problems turn up in every industry

Whatever you do, these are the things I'm usually brought in to fix. Each one links to a real example.

Agency reports that
hide what's happening

Rankings, impressions and traffic graphs that look like growth, while fake visits and missing enquiries go unreported.

How an SEO agency lied
about my client's rankings →

Ad spend
nobody is checking

No conversion tracking, ads sent to the wrong pages and automated settings left on, so nobody knows what a lead costs.

Signs your Google Ads agency
doesn't know what they're doing →

Leads that never
turn into work

Shared leads, booking-site fees and ad clicks that cost money but don't bring in jobs, bookings or sales.

Why more ad spend may not
fix a sales problem →

Getting found by people
who don't know you

Most new customers search for the service, not your name. If you only show up for your name, you only reach people who already know you.

How I use free Google data
to decide what to write →

Turning local searches
into bookings

A Google Business Profile, reviews and a website that make it easy for people nearby to choose you and get in touch.

How to get more customers
with a Google Business Profile →

A cheap website
nobody can find

Free builders, marketplace freelancers and DIY sites that save money up front, then can't be found or updated.

Is a free or AI website
builder a good idea? →

A website redesign that
lost your rankings

A new site that looks better but quietly drops the pages and content Google was sending people to.

How a website redesign lost
this business its rankings →

Showing up in
AI search answers

ChatGPT and Google's AI answers now name businesses. Clear, specific content from real work is what gets you mentioned.

Proof that service businesses
get leads from AI search →

Relying less on
platforms and tenders

Getting contacted and booked direct, instead of paying commission or waiting for the next tender.

What Facebook Shops teaches
us about platform risk →

Winning work
without discounting

Showing why you're worth the price, so you're not racing competitors to the bottom.

How a rental business held
its price and grew $500,000+ →

Proving
your expertise

Real case studies and results, so people choose you over the business down the road.

Why faking marketing expertise
now costs more than ever →

Results that fade
when the work stops

Growth that slips away once updates stop, or when only half of the advice ever gets done.

Why business owners only execute
half their marketing advice →

Next step

Find out what is
actually wrong

Whatever your industry. Before you spend another dollar.

Book a free 20 minute discovery session

Obligation free 20 minute discussion to see how we can work together.