Same service as the company down the road. Why should a client choose you?
Accountants, coaches, surveyors and consultants all say the same things online. I check what your marketing is actually producing, with real data and facts, then show you in plain English how to prove your expertise so clients choose you.
B2B surveying
5,000+
Lead enquiries,
mainly from Google
B2B surveying
$18K
Spent on fake SEO
before I started
Accountant
+103%
Organic clicks
within two months
Business coach
1.3
Average Google rank
for his main phrase
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit an accountant, bookkeeper, coach or B2B service company, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. Job seekers, students, "free" advice and services you don't offer, all charged to your account.
No conversion tracking. Nobody can say which calls or enquiries came from which dollar of spend.
Reports that count activity, not enquiries. Rankings, impressions and clicks, but never the number of enquiries.
A website that sounds like everyone else. The same promises as every other company, and no proof of real results.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
A website that doesn't work on a phone. Slow, no tap-to-call, and stock photos instead of your own team.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real examples
Real situations from professional services clients, plus patterns I see in every industry.
The agencies reported growth from traffic with a 96% bounce rate, much of it fake visits from the USA.
Fake traffic removed, website rebuilt and real tracking set up.
5,000+ lead enquiries
Accountant The problem"I don't know how this is possible if I offer the same service as other accountants or bookkeepers," the owner said.
A rebuilt site and content showing real expertise and client examples.
Contact page visits up 361%
Business coach The problemSearches found little more than his own name.
Rebuilt on a platform he controls, with content for his niche.
Average Google rank of 1.3 for his main phrase
Transport The problemAn $18,000 Yellow Pages contract and an SEO agency that, once checked, was doing nothing.
Contracts cancelled, new website, Google profile fixed.
More leads in 6 weeks than the previous 6 months
Automotive service The problemNobody could tell whether the ad spend worked. 13 leads at $86.30 each in 45 days.
Tracking, new content, then Meta, Google and SEO working together.
$86.30 down to $6.71 per lead
Security manufacturer The problemEveryone assumed the advertising was working. Nobody had checked.
Ads switched off, the money moved into the website and its SEO.
Leads up 49%
Check your contractor in 60 seconds
These turn up again and again when I look inside a business's marketing.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not clients won.
You're paying directories and lead sites for clients who could have found you directly.
Enquiries come from people wanting free advice or services you don't offer.
Your website says the same things as every other company, with stock photos.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Enquiries and cost per enquiry
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to calls and enquiries.
5
Ongoing help
Mentoring so you're never in the dark again.
Professional services results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
"12 months on and Paul's mix of marketing, website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes and a constant flow of quality, Australian leads."
Michael Larobina
Chief Executive Officer, Realserve
"...we have had 4 phone calls in the past week with Google as their referral source..."
Bryn
Director, FR Accounting
Every month you leave it
When every company offers the same service, the one that shows real results and real people wins the enquiry. For FR Accounting, that meant 4 phone calls in a week from Google.
When the content stopped, so did the growth.
Paul D'Ambra
Directory and lead-site fees for clients who could have found you directly
Ad clicks from people wanting free advice
A report that looks busy while the enquiry list stays short
Realserve: $18,000 of "SEO growth" that turned out to be fake traffic
Enquiries from your own website
Clients who already trust your expertise before they call
A cost per enquiry you can actually see
Realserve: more than 5,000 lead enquiries, mainly from Google
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from professional services companies
In their own words, under their own names. Check them on Google and LinkedIn.
"Paul's common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver."
Michael Larobina
Chief Executive Officer, Realserve
"The difference between Paul and the other 5 marketing agencies is Paul actually tells you what he is going to do in plain English instead of giving you monthly reports of this is what happened in technical mumbo jumbo just to fill up the report."
Matthew Powell
Director, Clients Needs Bookkeeping
"Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks."
David Taubman
Director, The Path To Great Culture
"His vast experience showed through when he was able to quickly summarise clear and concise strategic goals leading onto actionable tasks for future results in a transparent, down to earth manner."
James Sawell
Manager Development and Marketing, Realserve
"I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites."
Robyn Foyster
Director, Foyster Media
"In addition to delivering impressive growth in website traffic, Paul also provided valuable insights and guidance on my Google Business Profile. His expertise helped me to better understand how to effectively market my business online."
Bede Hunt
Founder, Supercalla Private Properties
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For you, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for professional services companies
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on enquiries, not clicks.
From $195 / month ex GST
View service →Google Business Profile, reviews and service pages written for the way clients search.
From $995 / month ex GST
View service →WordPress sites built around your real client work, fast on a phone.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Client case studies and opinion pieces written from what you actually know.
From $295 ex GST · Fixed price
View service →Questions
What business owners ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into calls and enquiries. Stay with them or don't, either way you'll know.
No. FR Accounting is a small practice and saw organic clicks double within two months. The check is scaled to your size and market.
Not straight away. We compare what each enquiry costs you there against what your own website could bring in, then decide.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Fixing tracking and wasted ad spend can show up within weeks. Realserve recorded 400+ tracked enquiry actions in the first six weeks after its rebuild. SEO keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
