Known for one thing, invisible for everything else?
Most workshops run on word of mouth and a website nobody has touched in years. I check what you're paying for, with real data and facts, show you where it's leaking, then tell you in plain English how to get found by owners who've never heard of you.
Car dealer
$3M+
Sales growth
for Lotus Cars
Auto electrician
4,594
Leads, with $0
spent on ads
Car detailing
$6.71
Cost per lead,
down from $86.30
Mechanic
290+
Website enquiries
for one workshop
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit a workshop, auto electrician or automotive retailer, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. DIY fixes, parts and makes you don't work on, all charged to your account.
No conversion tracking. Nobody can say which calls or bookings came from which dollar of spend.
Reports that count activity, not bookings. Rankings, impressions and clicks, but never the number of jobs.
Known for one make or one service. The website and Google profile hide everything else the workshop does.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
A website that doesn't work on a phone. Slow, no tap-to-call, and stock photos instead of cars you've worked on.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real automotive examples
Real situations from automotive clients, with the figures behind them.
Known for MGs for 30 years, with an old website. Owners of every other make had no way to find them.
A new site showing all the work, found by people who'd never heard of it.
290+ website
enquiries
Thirty years on word of mouth, with a DIY site that didn't work on phones or show up in search.
A new brand site built around every service, tracked from day one.
4,594 leads,
$0 spent on ads
An agency chosen for its 4WD experience, yet six months on the site brought in no enquiries.
Audit, rebuild and local marketing, without spending on ads.
$40,000+ in tours
within 90 days
No sales growth in four years, under $50,000 to spend, and a brand buyers had stopped noticing.
Content, SEO, PR and community, instead of buying attention.
$3M+ in new
vehicle sales
No conversion tracking, so nobody knew if the ads worked. 13 leads at $86.30 each in 45 days.
Tracking, new content, then Meta, Google and SEO working together.
$86.30 down to
$6.71 per lead
A self-built site for diesel servicing and parts. Only people who knew the name could find it.
Search foundations fixed within the limits of the existing platform.
39 to nearly 500
visits a month
Check your contractor in 60 seconds
Every one of these turned up in a real automotive business's marketing before I was brought in.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not bookings won.
You're paying for listings that send the same job to every workshop in the area.
Callers want the cheapest price, or ask about makes and work you don't do.
Your website shows stock photos, not cars you've actually worked on.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Calls, bookings and cost per lead
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to calls, bookings and jobs.
5
Ongoing help
Mentoring so you're never in the dark again.
Automotive results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
"If you're looking for a no bull approach to digital marketing, that can be demonstrated through real world results, then you should speak to Paul D'Ambra."
Darren Freeman
Director, Peninsula Sports Cars
"Thank you Paul for all the brilliant work you have done for my business and my web presence. Without your knowledge and understanding of the industry I wouldn't be where I am today."
Nigel Apps
Managing Director, CCS Technology
Every month you leave it
At Peninsula Sports Cars, 86% of Google clicks came from people searching for the service, not the business name. They had never heard of it.
When your marketing isn't working, those are the customers another workshop picks up.
Paul D'Ambra
Listings that send the same job to every workshop in the area
Ad clicks from people looking for DIY fixes or parts
A report that looks busy while the phone stays quiet
A previous "specialist": 13 leads at $86.30 each, with no conversion tracking
Your own bookings, from your own website
Owners of every make you work on, not just the one you're known for
A cost per lead you can actually see
CCS Tech: 97% of Google clicks come from service searches, not the brand name
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from automotive businesses
In their own words, under their own names. Check them on Google and LinkedIn.
"If you're looking for a no bull approach to digital marketing, that can be demonstrated through real world results, then you should speak to Paul D'Ambra. Or better yet, give me a call and I'll share my thoughts on what he's done for my businesses."
Darren Freeman
Director, Peninsula Sports Cars
"Thank you Paul for all the brilliant work you have done for my business and my web presence. Without your knowledge and understanding of the industry I wouldn't be where I am today."
Nigel Apps
Managing Director, CCS Technology
"Paul helped us with the redesign of our website and helped us to deliver its highest ever website traffic volumes and online 4WD tour bookings."
Hayley
Owner, Adrenalin Offroad Centre
"Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community. Paul's understanding of marketing, both traditional and social was extremely beneficial."
Richard Gibbs
Chief Operating Officer, Lotus Cars Australia
"Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business."
Barton Mawer
Director, Barton Mawer Motorsport
"Saved me thousands of dollars on Google Ads being wasted and even helped me cancel a Yellow Pages contract saving me $18,000... If you are sick of dodgy SEO people try this guy."
Peter Marneros
Director, Slip Away Boat Transport
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For you, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for automotive businesses
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on calls and bookings, not clicks.
From $195 / month ex GST
View service →Google Business Profile, reviews and service pages written for the way people search.
From $995 / month ex GST
View service →WordPress sites built around your real work, fast on a phone, with tap-to-call.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Job case studies and service pages written from your own work and photos.
From $295 ex GST · Fixed price
View service →Questions
What workshop and dealer owners ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into calls and jobs. Stay with them or don't, either way you'll know.
No. Peninsula Sports Cars is a single workshop and has had 290+ website enquiries. The check is scaled to your size and the area you service.
Not straight away. We compare what each booking costs you there against what your own website and Google profile could bring in, then decide.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Fixing tracking and wasted ad spend can show up within weeks. An automotive service business went from $86.30 to $6.71 per lead within weeks of me taking over its ads. SEO builds over months and keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
