Paying an agency for leads that never turn into jobs?
You're good with timber, pipes and cable, not Google Ads reports. I check what your current marketing contractor is actually doing with your money, with real data and facts, show you where it's being wasted, then tell you in plain English what gets you more calls and more jobs.
Plumber
$100K+
Jobs booked within
weeks of launch
Builder
$300K+
New renovation
projects
Builder
2,586+
Leads from one
website since 2022
Auto electrician
4,594
Leads, with $0
spent on ads
Reviews
107
Google and
LinkedIn reviews
What I usually find
When I audit a builder, plumber, electrician or carpenter, the same problems turn up again and again. Most owners don't know they're there.
Ads paying for the wrong searches. "Cheap", "DIY", job seekers and suburbs you don't service, all charged to your account.
No conversion tracking. Nobody can say which calls or quotes came from which dollar of spend.
Reports that count activity, not jobs. Rankings, impressions and clicks, but never the number of jobs.
Paying for shared leads. hipages and Service Seeking leads that three other tradies ring at the same time.
A Google Business Profile left half finished. Wrong categories, few photos and no routine for collecting reviews.
A website that doesn't work on a phone. Slow, no tap-to-call, and stock photos instead of your own jobs.
Accounts in someone else's name. The domain, website or ad account belongs to the agency, not the business.
Free 20 minute discovery session
I listen to what's happening and tell you honestly whether I can help. If I can, a full audit is how I find out which of these problems are costing you, and what to fix first.
What you're spending on marketing now
What's working and what isn't
Where you want the business to be
Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Real examples
Real situations from trade and service businesses, with the figures behind them.
$5,000+ spent on an agency website and Google Ads. No sitemap, missing the SEO the agency was paid for, and every caller wanted the cheapest job.
Rebuilt around quality work and a real gallery of finished bathrooms.
$100,000+ in jobs within weeks
Building and carpentry The problemA second keyword-stuffed "1bathrooms" domain, stock photos instead of real work, and $10+ per shared lead on hipages and Service Seeking.
One site, 100+ pages of real projects, services and renovation advice.
2,586+ leads, $300,000+ in projects
Civil manufacturer The problemA Google Ads agency with bounce rates around 90%, a web agency reporting "improving positions" while traffic hit a low, and Hong Kong bot traffic nobody mentioned.
Site rebuilt, fake traffic cleaned up, paid ads stopped.
1,172+ tracked leads
Transport The problemAn $18,000 Yellow Pages contract and an SEO agency that, once checked, was doing nothing.
Contracts cancelled, new website, Google profile fixed.
More leads in 6 weeks than the previous 6 months
Automotive service The problemNobody could tell whether the ad spend worked. 13 leads at $86.30 each in 45 days.
Tracking, new content, then Meta, Google and SEO working together.
$86.30 down to $6.71 per lead
Security manufacturer The problemEveryone assumed the advertising was working. Nobody had checked.
Ads switched off, the money moved into the website and its SEO.
Leads up 49%
Check your contractor in 60 seconds
Every one of these turned up in a real tradie's marketing before I was brought in.
Your monthly report is full of graphs but never says how many calls or quotes you got.
You don't have the login to your own Google Ads account or website.
You're locked into a 6 or 12 month contract.
They talk about "rankings" and "impressions", not jobs won.
You're paying for leads that go to three other tradies at the same time.
Callers want the cheapest price, or live in suburbs you don't service.
Your website shows stock photos, not your own jobs.
Nobody can tell you what one lead costs you.
Your "marketing" is boosting Facebook posts.
Sound familiar? Book a free call to find out if I'm the right person to help.
Book a free 20 minute discovery session →How I work differently
A specialist looks after one channel and gets paid whether the rest of your marketing works or not.
I look at all of it: your website, ads, social media, content and how your brand comes across. If something outside the job I'm doing is holding the results back, I'll tell you, because it affects whether my work pays off.
Typical agency or contractor
Working with me
What gets looked at
One specialty, such as ads, SEO or social media
All of it: website, ads, socials, content and brand
Who does the work
An account manager, often a junior behind them
Me, start to finish
What the report shows
Impressions, rankings and clicks
Calls, quotes and cost per lead
Who owns the accounts
Varies
You. Every account in your name
Contract terms
Often a minimum term
No lock-in contracts
How it works
1
Discovery
20 minutes, free, on what you're paying for now.
2
Written findings
What's being wasted and what to fix first.
3
The work
An agreed plan, then I do it.
4
Real data
Results tracked to calls, quotes and jobs.
5
Ongoing help
Mentoring so you're never in the dark again.
Tradie results
Record enquiries, more bookings and new customers who had never heard of them before, with the figures published.
"We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn't get last year when we used an agency."
Rick Karagiannis
Director, Nu-Trend Plumbing & Bathroom Renovations
"I wasted a lot of money on other marketing companies who just weren't producing any results at all. I now have a website which competes along side top companies and more job leads than I've ever had."
Dylan Doncevski
Director, Passion Built
Every month you leave it
Before I rebuilt Passion Built's website, it only showed up when people searched its own name. Within weeks it ranked for 300+ phrases, found by people who had never heard of it.
When your marketing isn't working, those are the customers your competitors pick up.
Paul D'Ambra
Shared leads at $10+ each that three other tradies also ring
Ad clicks from people looking for "cheap" or "DIY"
A report that looks busy while the phone stays quiet
Chief Electricians: non-brand Google clicks fell from 123 to 56 once the work stopped
Your own leads, from your own website, not shared
Callers who want the work you want, in the suburbs you service
A cost per lead you can actually see
Passion Built: service page clicks still growing four years after launch
SEO, GEO, AEO and AIO
More customers now ask an AI assistant who to call, as well as Google and Google Maps. Whether it's called SEO, GEO, AEO or AIO, it comes down to one thing: being the business that search engines and AI platforms trust enough to recommend.
Getting cited isn't about gaming the system. AI platforms quote businesses that publish clear, specific and trustworthy information about the work they do. That's what I help you create.
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Manus
AI Overviews
Real clients, real AI answers
ChatGPTAutomotive service, listed for dry ice blasting in Sydney
ClaudeThe same business, recommended for 4WD dry ice cleaning
GeminiNamed first of the specialists Gemini recommends
Google AI OverviewCivil manufacturer, cited in the AI Overview and ranked first
Service pages that explain what you do, who it's for and what it costs, in plain English an AI can quote.
Case studies, reviews and real photos that show you've done the work, not just claimed it.
Consistent details on your website, Google profile and directories, so AI platforms trust who you are and where you work.
Reviews from tradies and trade businesses
In their own words, under their own names. Check them on Google and LinkedIn.
"Originally I wasted a lot of money on other marketing companies who just weren't producing any results at all. I now have a website which competes along side top companies and more job leads than I've ever had since I started my business... We've generated more than $300,000 in new renovation projects from his marketing work."
Dylan Doncevski
Director, Passion Built
"We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn't get last year when we used an agency. The difference has been huge. Best of all he shows us proof of the results and pushes us to get more results."
Rick Karagiannis
Director, Nu-Trend Plumbing & Bathroom Renovations
"Paul has produced great results for my business profile on a small business budget. People are now finding my website and contacting me. Look no further, Paul will get it done for you!"
Tim Heilbronn
Builder, Heilbronn Building
"The results were above expectations, turn around was quick and communication was efficient... Even after only having a few jobs listed we have seen a major spike in website traffic, incoming calls and enquiries."
Yianni Danikas
Director, Danicon Group
"Saved me thousands of dollars on Google Ads being wasted and even helped me cancel a Yellow Pages contract saving me $18,000... I cancelled my previous SEO agency who were ripping me off and he proved they were doing nothing. If you are sick of dodgy SEO people try this guy."
Peter Marneros
Director, Slip Away Boat Transport
"Thank you Paul for all the brilliant work you have done for my business and my web presence. Without your knowledge and understanding of the industry I wouldn't be where I am today."
Nigel Apps
Managing Director, CCS Technology
"Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team. Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding."
Tom Russo
Director, Scope Security
"The best marketing company I have used in my 35yrs of business. Insightful, honest, years of experience, reliable with a good knowledge of what's the best value for our marketing dollar."
John Ford
Director, ENCAT
"If you're looking for a no bull approach to digital marketing, that can be demonstrated through real world results, then you should speak to Paul D'Ambra."
Darren Freeman
Director, Peninsula Sports Cars
You deal with me, start to finish
Before going independent in 2015 I spent 20 years in senior marketing roles, signing off agency budgets at Logitech, Hewlett Packard, Lotus Cars and Dick Smith. At Lotus Cars Australia I helped deliver $3M+ in new vehicle sales growth on a marketing budget under $50,000.
So I know what a padded report looks like, and which numbers an agency leaves out. For a tradie, that means one person who checks the work, explains it in plain English, and puts every account in your name.
Marketing services for trade businesses
Fixed prices, scope agreed first, no lock-in.
A digital marketing audit: a written findings report on what you pay for and what to fix first.
From $195 ex GST · Fixed price
View service →Audit, rebuild or management, judged on calls and quote requests, not clicks.
From $195 / month ex GST
View service →Google Business Profile, service areas, reviews and service pages written for the way people search.
From $995 / month ex GST
View service →WordPress sites built around your real projects, fast on a phone, with tap-to-call.
From $1,995 ex GST · Fixed price
View service →Facebook and Instagram ads set up properly, with tracking and a page built to convert.
From $195 / month ex GST
View service →Project case studies and service pages written from your own jobs and photos.
From $295 ex GST · Fixed price
View service →Questions
What tradies ask before booking.
That's usually when it's most useful. I check independently whether what you're paying for is turning into calls and jobs. Stay with them or don't, either way you'll know.
No. Heilbronn Building got results on roughly half a day's work a month. The check is scaled to your size, your trade and the suburbs you service.
Not straight away. We compare what each lead costs you there against what your own website and Google profile could bring in, then decide.
Access to Google Ads, Analytics, Search Console and your Google Business Profile, plus your last agency report and invoice. Every account stays in your name.
Stopping wasted ad spend and fixing your Google profile can show up within weeks. Nu-Trend Plumbing booked $100,000+ in jobs within weeks of launch. SEO builds over months and keeps compounding.
No. Fixed prices, a retainer or a payment plan, with the scope agreed before anything starts and no lock-in.
Next step
Before you pay the next invoice.
Obligation free · Mon to Fri 7am to 7.30pm · Sat 9am to 1pm
Obligation free 20 minute discussion to see how we can work together.
